Trail’s End offers a variety of microwave popcorn including Butter Light made with canola oil
Trail’s End offers a variety of microwave popcorn including Butter Light made with canola oil
Trail’s End offers a variety of signature snacks including Caramel Corn with Almonds, Cashews and Pecans
Trail’s End offers a variety of signature snacks including Caramel Corn with Almonds, Cashews and Pecans
Boy Scouts load Trail's End popcorn for delivery, in preparation for their annual sale starting in September
Boy Scouts load Trail's End popcorn for delivery, in preparation for their annual sale starting in September
Customers have the option of sending popcorn treats to U.S. Troops stationed all over the world
Customers have the option of sending popcorn treats to U.S. Troops stationed all over the world

ANNUAL BOY SCOUT POPCORN SALE KICKS OFF

70 Percent of Revenue Supports Local Scouting

INDIANAPOLIS, August 31, 2011 /PRNewswire/ — Autumn is around the corner, bringing cooler temperatures, falling leaves and – POPCORN. Cub Scouts and Boy Scouts all over the country are starting to go door-to-door selling Trail’s End brand popcorn to fund their Scouting activities. Many packs and troops rely on this annual sale to support their activities – like the popular Pinewood Derby and camp – throughout the entire year. The sale also allows individual Scouts to earn prizes and scholarship money for college. On average, 70 percent of all popcorn sales go directly to support local Scouting.

Trail’s End fans will find Scouts selling all of their favorites, including microwave popcorn in Butter Light, Kettle Corn and Unbelievable Butter flavors, as well as signature snacks like Classic Caramel Corn, Caramel Corn with Nuts, Butter Toffee Caramel Corn, Cheddar Cheese Corn and White Cheddar Cheese Corn. In addition, Crispy Caramel Crunch microwave popcorn and Trail Mix are available exclusively online at trails-end.com. All flavors of Trail’s End microwave popcorn are made with heart-healthy canola oil, making them lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids. The entire product line also contains 0g trans fats.

As the Cub Scouts and Boy Scouts have offered for the past several years, customers also have the option of sending popcorn treats to U.S. Troops stationed all over the world. 70% of every Military Donation supports local Scouting.

“We’re thrilled to begin our 32nd year helping Scouts support their activities with our popcorn,” said Elizabeth Weaver, director of marketing for Trail’s End popcorn. Weaver adds that Trail’s End offers an online selling option for Scouts who don’t want to go door-to-door, or who want to sell to family and friends that live far away. “By placing an order on trails-end.com, people who don’t personally know a Scout can also support their local council, just by entering their zip code.”

Beginning in September, look for Scouts taking orders in your neighborhood or in local store parking lots. For more information or to place an online order, please visit www.trails-end.com.

About Trail’s End Popcorn
Trail’s End popcorn, exclusively sold through the Boy Scouts of America as a fundraiser for local Scout councils, returns 70% of all sales revenue to local Scouting. It is produced by Weaver Popcorn Company, Inc., one of the largest producers and manufacturers of popcorn products in the world. An 83-year-old, family-owned company, Weaver Popcorn distributes its products in more than 90 countries. Weaver Popcorn has been supplying popcorn to Scout councils for their annual sales for more than 30 years.

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CONTACT:
Adrienne Bailey
Y&L PR
317-264-5856
abailey@yandlpr.com