Lancôme Presents the Second Annual Genes Day October 21st, 2011
Lancôme celebrates the beauty of giving through a partnership with St. Jude Children’s Research Hospital®
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NEW YORK, October 20, 2011 /PRNewswire/ — On October 21st, 2011, Lancôme invites customers to experience the “Beauty of Giving” by celebrating Genes Day, a one-day national event Lancôme began in 2010 to support St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. On this day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude. (This is in addition to special promotions and events nationwide surrounding Genes Day throughout the month of October.)
“The partnership between Lancôme and St. Jude Children’s Research Hospital is a true celebration of the beauty of giving,” says Lancôme ambassadress Julia Roberts. “I’m honored to be part of the Lancôme family as it supports St. Jude’s mission of helping children with cancer and other life-threatening diseases.”
Lancôme, the world’s largest luxury beauty brand, pledges to double last year’s donation and raise $300,000 to support the lifesaving research and treatment done at St. Jude.
“We’re proud to join forces with St. Jude for a second year in a row,” says Serge Jureidini, president of Lancôme USA. “St. Jude is an organization that shares Lancôme’s commitment to groundbreaking research and we’re committed to supporting the cause for years to come.” Jureidini adds that in this second year, it’s even more clear that Lancôme and St. Jude share many of the same core values, namely their focus on research-led initiatives. “Our partnership,” says Jureidini, “only grows stronger.”
“Lancôme is a partner that, like us, understands the importance and value of research,” says Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “Our founder Danny Thomas believed that no child should die in the dawn of life, and the funds raised by Genes Day and other Lancôme programs throughout October helps enable us to continue the groundbreaking research that leads to cures for children in communities everywhere.”
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families
never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.
About Lancôme and Génifique Youth Activating Concentrate
Lancôme, founded in Paris in 1935, is the world’s largest luxury beauty brand. Its award-winning skincare, makeup and fragrances are sold at 2,000 counters across the U.S. Just as science and research are the cornerstones for St. Jude, they are the driving force behind Lancôme skin care. Génifique Youth Activating Concentrate, introduced in 2009, is a shining example of this single-minded focus. The award-winning and best-selling product is the result of 10 years of research and the recipient of seven international patents. It also marks the brand’s entry into the area of genes technology as it relates to skin. After extensive clinical testing, Lancôme confirmed that in just seven days the Génifique formula enhances the youthful quality of skin and improves skin tone, texture and luminosity. After two months of regular use, Génifique stimulates the production of proteins associated with young skin—this is Lancôme research and innovation at its best.
A truly innovative formula, Génifique was the first skincare product to enter the genes territory. And the results speak for themselves: visibly improved tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.
Genes Day: Celebrating the Beauty of Scientific Research
The suggested retail prices for Génifique Youth Activating Concentrate are $58 for 0.67 ounce; $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. Those new to Génifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Genes Day, October 21st, a $7 donation will be made to St. Jude Children’s Research Hospital for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com.