MAIDENFORM MAKES IT SIMPLE WITH THE ADJUSTS-TO-ME™ COLLECTION WITH PATENT PENDING TECHNOLOGY
September 2011 (New York, NY) /PRNewswire/ — No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.
The new yarn technology in the ADJUSTS-TO-ME™ line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women’s weights. The fabric in the collection incorporates technology from LYCRA® beauty fabrics engineered for the utmost in comfort and fit. Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME™ bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed . Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman’s body for a custom made fit. The collection even crosses over to Maidenform’s Lilyette® collection with a lace underwire making its debut this spring.
”ADJUSTS-TO-ME™ is as innovative a collection as we’ve ever introduced and we’re very excited to be bringing this collection to our customers,” says Maidenform CEO Maurice Reznik. “With product technologies, enhanced performance ingredients and smart fabrics, Maidenform is always looking to deliver the best in intimate apparel and shaping solutions. We believe this extensive collection will be another answer to women’s every day intimate wardrobe needs.”
"I am so excited about this new product," says Janie Bryant, Mad Men costume designer and Maidenform wardrobe expert. "The secret to a great fitting wardrobe is to have great fitting intimates underneath, and with the ADJUSTS-TO- ME™ collection, a woman can get a custom like fit for her body, allowing for a smooth sleek look and comfortable feel."
Available in an array of basic colors including Black, Barely Nude and Vintage Lace, the ADJUSTS-TO-ME™ shapewear offerings include a Wear Your Own Bra (W.Y.O.B.) Torsette, W.Y.O.B. Singlet and Thigh Slimmer. An incredible everyday bra option, the ADJUSTS-TO-ME™ bra collection offers smooth microfiber to combat visibility issues with 2-ply wings and supportive straps for all-day comfort. Bra styles include a Foam Underwire, Foam Underwire with Lace and a Wirefree Bra. Panty styles include a Tailored Hipster and Tailored G-string.
Aptly named, the ADJUSTS-TO-ME™ collection adapts to the changing conditions of a woman’s body for the utmost in fit and wearability every day.
Available in October at www.maidenform.com.
About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Maidenform’s Charmed®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
LYCRA® is a trademark of INVISTA.