TOP CHEF’S RYAN SCOTT NAMED HEALTHY CHOICE FLAVOR AMBASSADOR

Flavor Ambassador title and $25,000 awarded as part of Bravo’s “Top Chef Healthy Showdown”

NEW YORK — October 13, 2011 /PRNewswire/ — The Judges’ Table has spoken and one chef won’t be packing his knives. Bravo’s Top Chef and Healthy Choice®, a brand of ConAgra Foods, announced today that Chef Ryan Scott earned the title of the “Healthy Choice Flavor Ambassador” as a result of winning the “Top Chef Healthy Showdown” challenge.

“The competition was incredible, so it’s exciting to be named the ‘Healthy Choice Flavor Ambassador,’” said Ryan Scott. “I’m conscious about making smart choices in the kitchen while deriving inspiration from individual ingredients, so this ambassadorship is a perfect fit. When you combine variety and quality, it’s easy to create healthy and delicious meals and that’s what Healthy Choice is all about.”

As the “Healthy Choice Flavor Ambassador”, Ryan Scott will promote an exclusive line of Healthy Choice Top Chef Inspired Café Steamers and work with Healthy Choice to create new entrées aimed at surprising and delighting consumers.

Ryan’s talent for creating simple, healthy and delicious cuisine made him an ideal contestant for the five-episode web series that aired on BravoTV.com. The competition-based series challenged former Chef’testants to bring their healthy A-game to the kitchen. Chef’testants included Ryan Scott, Season Four; Sara Nguyen, Season Three; Tre Wilcox, Seasons Three and Eight; and Casey Thompson, Seasons Three and Eight.

“We’re really excited to have Ryan represent the Healthy Choice brand as Flavor Ambassador, and look forward to collaborating with him,” said Carlos Veraza, Vice President & General Manager, Healthy Choice. “With Ryan’s passion for wholesome, simple and delicious dishes, and his overall expertise combined with our innovative culinary experts, we can continue to create and deliver food that exceeds the expectations of our consumers.”

More about the Top Chef & Healthy Choice Partnership
Bravo’s Top Chef and Healthy Choice, a brand of ConAgra Foods, Inc., teamed up to introduce an exclusive line of great-tasting dishes that combine Top Chef’s culinary expertise with the innovative steaming technology of the Healthy Choice Café Steamers entrées. Now available at major grocery retailers, the Top Chef Inspired Café Steamers feature bold, modern and exciting ingredients providing a great, fresh-tasting meal. The partnership also includes integration in the upcoming season of “Top Chef: Texas,” along with the series prize partnership, an elimination challenge, and as an episodic prize partner as well as future product launches inspired by Top Chef.

Healthy Choice offers a variety of meals to satisfy any taste. For more information on the various Healthy Choice product lines, visit www.HealthyChoice.com. For special offers and up-to-the-minute information, stay in touch with the brand online: “Like” the brand on Facebook (www.facebook.com/healthychoice) and follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice). Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack, and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at www.twitter.com/BravoPR.

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BRAVO Media Contact:
Tory Brody
212-664-5276
victoria.brody@nbcuni.com

Healthy Choice Media Contacts:
Michelle Amoroso
202-835-9456
michelle.amoroso@ketchum.com

Genevieve Mazzeo
402-240-6864
genevieve.mazzeo@conagrafoods.com