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The Sensorium
The Sensorium
Actress Jane Krakowski, Sharon Rothstein, Senior VP of Marketing for Sephora, and Debra Butler, Vice President of Creative Marketing for Firmenich celebrate the opening of The Sensorium
Actress Jane Krakowski, Sharon Rothstein, Senior VP of Marketing for Sephora, and Debra Butler, Vice President of Creative Marketing for Firmenich celebrate the opening of The Sensorium
The Sensorium
The Sensorium
Perfumology at The Sensorium
Perfumology at The Sensorium
Life at First Scent at The Sensorium
Life at First Scent at The Sensorium
The Lab of Emotions at The Sensorium
The Lab of Emotions at The Sensorium
The Fragrance Flight Bar at The Sensorium
The Fragrance Flight Bar at The Sensorium

Sephora and Firmenich Partner to Create The Sensorium™, An Immersive Journey through the World of Fragrance, in New York City

October 13, 2011 (San Francisco, CA) /PRNewswire/ — Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.

The journey includes six distinct encounters that encourage us to rediscover the magic of fragrance:

“Fragrance is such an important part of our business, and our clients are always searching for the newest and most unique offerings,” said Sharon Rothstein, Senior Vice President of Marketing for Sephora. “The Sensorium™, created with the experience, knowledge and insight of Firmenich, offered us a tremendous opportunity to reengage, educate and excite about scent in an innovative way.”

“Firmenich has a history of inspiring industry partners with the magic inside fragrance through our Sensoriums,” said Debra Butler, Vice President of Creative Marketing for Firmenich. “We are thrilled by the opportunity to work with Sephora to share the Sensorium dream with the people in a way that will educate about scent as well as illuminate its emotional impact on our lives.”

The Sensorium™ will be open for a limited engagement at 414 West 14th Street in Manhattan’s Meatpacking District from October 7, 2011 through November 27, 2011. The $15 admission is redeemable at any Sephora store, Sephora.com or toward any fragrances offered at the Fragrance Bar. For more information or to purchase tickets, log on to www.sephora.com/go/sensorium or call 1-877-SEPHORA.