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UL AND THE MUPPETS TEAM UP TO HELP MAKE THE HOLIDAY SEASON SAFE AND BRIGHT

National Campaign Encourages Families to
Commit a Minute to Safety

NORTHBROOK, Ill. November 1, 2011 /PRNewswire/ — Every minute, 17 children visit the ER due to unintentional injuries, a startling number that equates to an estimated 9.2 million injuries a year.¹ Household injuries are especially top of mind during the hectic months of November and December, with an estimated 230 people in the United States visiting emergency rooms each day as a result of holiday-related injuries. In response to these alarming statistics, UL, a global safety organization, is working with stars of Disney’s The Muppets, including Kermit the Frog, Swedish Chef, Dr. Bunsen Honeydew and his assistant Beaker, on a national campaign – Commit a Minute to Safety. The campaign’s goal is to raise awareness of the importance of holiday safety and make sure parents know valuable holiday safety information – water your tree daily, never leave a lit candle unattended, turn pot handles in while cooking, and always look for the UL Mark.

Beginning today, UL is asking families to take time out of their busy schedules to ensure they are making safety a priority this holiday season. To illustrate the simple steps families can take to dramatically cut the risk of injuries, UL, with the help of The Muppets characters Kermit the Frog, Swedish Chef, Dr. Bunsen Honeydew and his assistant Beaker, is launching a series of online safety videos and a national public service announcement (PSA) that provides families with vital safety tips to ensure a safe and bright holiday season. The first video focuses on the importance of fire safety and can be viewed at www.SafetyAtHome.com.

“The holidays are a happy time and we want to help keep them that way. Commit a Minute to Safety shows folks how easy it is to keep their home and family safe,” said Kermit the Frog, who adds an additional holiday safety tip of his own: “Never mix mistletoe and romantic pigs. Trust me on this.”

In addition to The Muppets holiday safety videos and PSA, UL has revamped its website and is offering downloadable holiday safety content such as the Safety Time learning and activity book for children. UL will also be updating its SafetyAtHome Facebook and Twitter pages with news about upcoming events including UL’s presenting sponsorship of the City of Chicago Tree Lighting and the National Tree Lighting in Washington, D.C.

“During the holidays, UL reminds families to look for the UL Mark on decorations, lights and electronics,” said John Drengenberg, Consumer Safety Director at UL. “When you see the UL Mark, you can rest assured that the highest safety standards have been met.”

UL independent engineers and scientists perform thousands of rigorous tests on products such as holiday lights, electric decorations and artificial trees. This year, UL offers the following safety guidelines to show how safety can take as little as one minute and help families identify and prevent hazards that too often result in accidents or tragedy.

To learn more about UL’s Commit a Minute to Safety holiday campaign and for valuable safety information for keeping your home safe and bright this holiday season, please visit www.SafetyAtHome.com.

About UL
UL (Underwriters Laboratories), a world leader in advancing safety, has more than 100 years of proven history. Employing more than 6,800 professionals in over 96 countries, UL is evolving the future of safety with five distinct business units – Product Safety, Environment, Life & Health, Verification and University – to meet the expanding needs of customers and the global public. For more information on UL services, visit http://www.ul.com/.

About Disney’s “The Muppets”
On vacation in Los Angeles, Walter, the world’s biggest Muppet fan, his brother Gary (Jason Segel) and Gary’s girlfriend Mary (Amy Adams), from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets’ former stomping grounds. To stage a telethon and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With signature celebrity cameos, Disney’s “The Muppets” hits the big screen Nov. 23, 2011.

# # #

¹ CDC Childhood Injury Report (2000-2006)

CONTACT:
Joe Hirschmugl
Media Relations Manager
Underwriters Laboratories
(847) 664-1508
Joseph.F.Hirschmugl@us.ul.com

Christie Shein
MSLGROUP for UL
(312) 861-5237
Christie.Shein@mslgroup.com

Video


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Beaker learns about the importance of fire safety from UL, a global safety organization. See Disney’s The Muppets in theaters this Thanksgiving.
Beaker learns about the importance of fire safety from UL, a global safety organization. See Disney’s The Muppets in theaters this Thanksgiving.
Dr. Bunsen Honeydew learns about the importance of keeping a UL listed fire extinguisher handy. See Disney's The Muppets in theaters this Thanksgiving.
Dr. Bunsen Honeydew learns about the importance of keeping a UL listed fire extinguisher handy. See Disney's The Muppets in theaters this Thanksgiving.
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Muppets logo


Related Link:

SafetyAtHome.com/CommitAMinute/


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