WELCOME TO THE NEW WAR
Call Of Duty®: Modern Warfare® 3, 2011’s Most Anticipated Entertainment Release, Available Now
Landmark Social Gaming Platform Call Of Duty® Elite Also Live Today In Simultaneous Launch
Global Pre-Orders Shatter Records; Retailer Midnight Release Parties Besieged By Eager Gamers
Promotional Partners Xbox 360, Jeep®, And Mountain Dew Add To The Onslaught
Fans Primed for Call Of Duty Elite TV’s “Friday Night Fights,’ Premiering Friday, November 11
Santa Monica, CA – November 8, 2011 /PRNewswire/ — After a year of anticipation, after the breakout success of the first-ever Call of Duty® XP live fan event, and after pre-order numbers that toppled even those of 2010’s mega-seller Call of Duty®: Black Ops, the ultimate shot has at last been fired. Call of Duty®: Modern Warfare® 3 is now available at retail worldwide. Also launching today alongside MW3, is the revolutionary new social gaming network Call of Duty® Elite, conceived expressly to help Call of Duty®’s 30 million devoted fans Play Together Better™.
Activision’s Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed “the most anticipated video game in history” by GameStop’s Senior Vice President of Merchandising, Bob McKenzie. “This watershed launch extends the legacy of the franchise like no other previous release,” said Eric Hirshberg, CEO of Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). “Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other.”
Co-developed by Infinity Ward and Sledgehammer Games, Modern Warfare® 3 delivers a full assault on gamers’ senses, including an intense single-player campaign that picks up immediately following the events of Call of Duty®: Modern Warfare® 2 and escalates into World War 3, as well as groundbreaking upgrades to the beloved Special Ops like the all-new Survival Mode. Special Ops serves as the perfect springboard to Modern Warfare 3’s re-imagined multiplayer, featuring the series’ trademark visceral gun-on-gun combat, a revamped pointstreak system with the introduction of “Strike Packages,” devastating new modes like “Kill Confirmed” and other gameplay enhancements, new features and a bevy of new weapons, equipment, and perks.
Gamers can ratchet up the excitement even further with the Xbox 360 Limited Edition Console package, featuring a console with custom Call of Duty® MW3 artwork, a 320GB hard drive, two wireless controllers, custom Modern Warfare-inspired system audio and a copy of the game.
Call of Duty Elite, from developer Beachhead Studio, is a comprehensive social gaming network and offers a deep and innovative free service for all registered Call of Duty players to Connect, Compete, and Improve. Call of Duty Elite provides “always-on,” universal communication between the platform and the game. Players can access Call of Duty Elite via mobile, web, or console—to connect with friends, plan matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more. Since Call of Duty Elite was developed alongside Modern Warfare 3, many of the features offer seamless interaction between the service and players’ in-game experience, including the ability to customize loadouts and sync them to the game, customize in-game Clans, upload HD videos, and find new friends from social Groups in-game. Call of Duty Elite’s premium tier adds the Modern Warfare 3 DLC delivered monthly throughout the 9 month DLC season, a constantly updated Program Guide of daily competitions for virtual and real-world prizes, exclusive clan leveling and competitions, access to the hotly anticipated Call of Duty Elite TV and more. Annual membership is available for $49.99, less than $5 per month. Many features of Call of Duty Elite are also backwards compatible with Call of Duty: Black Ops, and will also support future enabled versions of Call of Duty with one integrated platform.
Friday Night Fights, from executive producers Ridley Scott and Tony Scott and director RJ Cutler, debuts this Friday, November 11th on Call of Duty Elite TV. Friday Night Fights features real-life rivals taking it to the mat in Call of Duty: Modern Warfare 3 multiplayer. Additional original programming from digital content and production studio DumbDumb, the brainchild of Will Arnett and Jason Bateman in partnership with Ben Silverman’s multimedia powerhouse Electus, is in the pipeline. View the complete Call of Duty Elite TV programming schedule at www.callofduty.com/elite.
Following the phenomenal success of the first-ever Call of Duty fan celebration Call of Duty XP, Jeep®, Mountain Dew, and Xbox 360 have continued to support Activision and the Call of Duty: Modern Warfare saga. For the second year in a row, the Jeep brand will produce a 2012 Wrangler Call of Duty: Modern Warfare 3 Special Edition vehicle for fans. While Mountain Dew is driving the Call of Duty: Modern Warfare 3 “Rank Up Your Game” Double XP promotion – where fans get Double XP time in the game with every purchase of specially marked packages of DEW. These partnerships are components of an amazing multi-million dollar marketing blitz that promises to make an already historic entertainment launch even more memorable.
Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language and is available now for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows® PC. Call of Duty: Modern Warfare 3 for the Nintendo Wii, developed exclusively for the platform by Treyarch, is also available for a suggested retail price of $49.99. Call of Duty: Modern Warfare 3: Defiance for the Nintendo DS™, developed exclusively for the platform by n-Space, is rated “T” (Teen) by the ESRB for a suggested retail price of $29.99.
For more information visit www.callofduty.com/mw3 and www.callofduty.com/elite.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
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