LG MOBILE AND HOUSE OF BLUES ENTERTAINMENT LAUNCH PHASE II OF THE POPULAR “LG ONES TO WATCH” CONCERT SERIES

LG ECOMOBILIZATION AND “ONES TO WATCH” FEATURED MUSICAL GROUP STS9 JOIN FORCES TO RECYCLE AND RAISE MONEY FOR ROCK AGAINST CANCER

SAN DIEGO AND LOS ANGELES (November 01, 2011) /PRNewswire/ — LG Mobile today announced it will continue a partnership with House of Blues Entertainment to showcase a second phase of the “LG Ones to Watch” campaign. The program, which launched in May, uses a series of intimate concerts to bring fans together with their favorite bands and mobile technology. A unique experience, “LG Ones to Watch” blends the latest emerging talent, including six new acts lined up for the second phase, with the newest LG mobile devices.

“The program’s successful ability to excite and engage fans through music and technology reaffirms LG’s commitment to supporting innovation, talent and fresh perspectives,” said Carl Brown, Director of Trade Marketing for LG Mobile. “We are excited to take the program one step further by engaging fans with call-to-action initiatives like LG ecoMobilization, which promotes e-recycling.”

“This multi-market campaign combines the power of live music, mobile technology and shared brand engagement to introduce LG’s products to new audiences,” commented Russell Wallach, President of Live Nation Network. “Mobile communication is a major part of the fan experience at our venues and we’re thrilled to partner with LG in offering the next phase of this innovative series of events.”

As part of the second phase, “LG Ones to Watch” will be supporting LG ecoMobilization, an innovative mobile phone recycling initiative that aims to reduce the amount of discarded e-waste which ends up in landfills each year. Concert attendees at designated STS9 shows are encouraged to bring all used mobile phones and/or handheld devices with them for on-site recycling donations. For each eligible device recycled, LG Mobile will donate $2 to Rock Against Cancer. The non-profit organization aims to support the emotional needs of young cancer patients with music therapy and innovative music, and was chosen as the charity of choice by “LG Ones to Watch” musical group STS9 who are avid supporters. For more information on LG ecoMobilization please visit: http://www.ecomobilize.com/.

Engaging attendees in an intimate concert experience, the “LG Ones to Watch” series takes place at well-known venues around the country. Through the LG Text-2-Win contest, exclusive codes are distributed to audiences for opportunities to instantly win prizes, including artist merchandise. Concert goers also will have opportunities to interact with the latest LG devices via hands-on demonstrations. Additionally, exclusive coupons to receive discounts on featured LG products will be distributed to fans at select concerts.

Fans also are encouraged to visit the “LG Ones To Watch” micro site where they can read more about the Ones to Watch artists, listen to featured videos, purchase official artist merchandise and find out additional information about the “LG Ones to Watch” program including the full concert schedule.

Ones to Watch Artists
Music genres and cultures collide with “LG Ones to Watch” artists, spanning a wide variety of musical tastes including hip hop, R&B, pop, rock, and rap from across the country. STS9, Motion City Soundtrack, Matt Nathanson, Never Shout Never, Plain White T’s and Chromeo take the stage to showcase their musical skills and provide attendees with unique and engaging concert experiences. Consumers receive exclusive materials at the end of each concert which will allow them to stay in the know about upcoming concerts.

Ones to Watch Concert Venues
“LG Ones to Watch” concerts are featured at top House of Blues Entertainment clubs and theaters including exciting venues such as House of Blues, The Fillmore and the Wiltern. Each venue provides consumers with an intimate setting, fostering one-on-one engagements and immersion into the musical performance without the crowded feel of an arena or amphitheater. By hosting “LG Ones to Watch” concerts in major cities such as New York City, Las Vegas, Chicago, and Atlanta, LG and House of Blues Entertainment present consumers across the U.S. with opportunities to participate in discovering the next big names in music.

Ones to Watch Featured Devices
Each “LG Ones to Watch” concert features LG’s newest super-powered devices. Prior to the show, consumers will have a chance to receive hands-on demonstrations by experienced Brand Ambassadors who will provide tips and tricks as to how to best customize each of the cutting-edge LG mobile devices. From blazing fast download speeds to 3D recording and uploading capabilities, LG’s products create new standards in mobile technology and provide new avenues for concert attendees to explore their creative talents. Featured LG products include:

# # #

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About House of Blues Entertainment
With over 50 owned/operated and affiliated clubs and theaters, the House of Blues Entertainment portfolio is wide-ranging including the legendary Fillmore clubs on both coasts and the intimate House of Blues clubs throughout the United States. House of Blues Entertainment, a division of Live Nation Entertainment, is the country’s pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans and artists together in unparalleled musical environments. For more information, please visit www.houseofblues.com.

About STS9
Since forming in Atlanta over a decade ago, instrumental electronic rock band STS9 has experienced a meteoric rise to the forefront of the international music scene. Consistently ranked among Pollstar Magazine’s list of top-grossing touring acts, STS9 continues to average nearly 5,000 tickets per city, boasting a genre defying list of opening acts such as Snoop Dogg, Bassnectar, Ghostland Observatory, The Glitch Mob, Thievery Corporation, Pretty Lights, Big Boi of Outkast and countless others. The band’s most recent tour culminated with two sold out performances in September 2011 at the legendary Red Rocks Amphitheatre in Morrison, Colorado, with 18,000 fans on-hand to experience the audio-visual force that is STS9. The band is currently touring in support of the June 2011 studio EP release, ‘When the Dust Settles’ (the eleventh album in their full discography), keeping with XLR8R Magazine’s exclamation that STS9 is "one of the country’s most intriguing, innovative outfits around.” The EP debuted at #1 on the iTunes Electronic Charts and landed in Billboard’s Top 25, while the first single “Scheme” was downloaded over 100,000 times in its first week alone. For more information, please visit http://STS9.com.

Contact

LG Electronics Inc.
LG Mobile
Elizabeth Latham
(757) 705 – 6361
Elizabeth.Latham@lge.com

Breakwhitelight
Carla Schalman
818-907-8950
Carla@breakwhitelight.com

LG-One
Alyssa King
(310) 280-2452
Alyssa.King@LG-One.com

Los Angeles, CA – LG Ones To Watch Brand Ambassador distributes bounceback coupons and LG-branded earbuds to concert-goers during a pre-show line up at the Wiltern Theater.
Los Angeles, CA – LG Ones To Watch Brand Ambassador distributes bounceback coupons and LG-branded earbuds to concert-goers during a pre-show line up at the Wiltern Theater.
San Francisco, CA – LG Ones To Watch Brand Ambassadors demo the latest smartphone from LG to concert-goers at the Fillmore.
San Francisco, CA – LG Ones To Watch Brand Ambassadors demo the latest smartphone from LG to concert-goers at the Fillmore.

Related Links

www.ecomobilize.com
www.lg.com
www.lgmobilephones.com
www.houseofblues.com
www.STS9.com