Kwittken & Co. for HomeGoods
National Survey Reveals Majority of Americans are Holiday Re-Gifters
Off-Price Retailer HomeGoods Uncovers the Cycle of Re-Gifting
FRAMINGHAM, MA, NOVEMBER 17, 2011 /PRNewswire/ — Re-gifters beware – the jig is up. Before re-wrapping that dud gift from last holiday season, consider this: 65% of Americans suspect they’ve been the recipients of a re-gift. According to a recent study for national off-price home fashions retailer HomeGoods, holiday re-gifting is a common practice. In fact, more than half (54%) of respondents have re-gifted a present at least once, and more than one-third (36%) are repeat offenders.
In a world of designer-imposter perfumes and shrinking holiday budgets it’s easy to understand the reasons for a re-gift. More than one-third (35%) of re-gifters confess to ditching a rejected gift because they just didn’t like it, another 35% cited a duplicate gift as the reason and nearly a quarter (24%) didn’t have money.
As the Official Gift-Giving Store™ HomeGoods will help holiday shoppers keep the happy in the holidays by offering unique one-of-a-kind gifts, global treasures, and designer brands at prices up to 60% less than department and specialty stores. Shoppers will be delighted knowing they are staying on budget and avoiding the re-gifting cycle when choosing from the stores’ wide variety of high-quality décor items and seasonal gifts.
The Re-Gifting Cycle
They say it’s better to give than receive, and the best gifts keep the recipients’ interests in mind and include a personal touch. That’s why the majority (63%) of re-gifters confessed to passing along cast-offs because they thought someone else would appreciate the gift more, all creating the “re-gifting cycle.”
Re-Gifting Cycle Culprits:
When it comes to identifying a major source responsible for those re-gifted items, it seems those innocent and friendly gift exchanges like “Yankee Swap” and “Secret Santa” are to blame. Nearly half (42%) surveyed received a gift that wasn’t their style or that they couldn’t use, and a third (31%) suspected a re-gift. Whether guilty or not, it turns out nearly half (46%) of suspected re-gifts come from co-workers (25%) and friends (21%).
Re-Gifting Cycle Remedies:
Receiving a re-gift may be unavoidable but there are ways to minimize personal contributions to the re-gifting cycle with a few tips from HomeGoods.
- Give the gift of comfort this holiday season and the receiver will hold on to the happiness throughout the season. Examples include: cozy knit blankets, cashmere throws, luxurious sheetsets, and decadent gourmet treats.
- Don’t buy for the sake of buying or meeting a price point – instead try to hone in on the recipient’s interests and look for high-quality gifts. Off-price retailers like HomeGoods provide shoppers with a tremendous selection of gifts across an array of price points, including designer brands and one-of-a kind items from exotic locales around the globe.
- When shopping for Secret Santa and Yankee Swaps try to find gifts that keep in mind the common interests of the larger group.
Finally, when faced with gift-giving quandaries simply ask the recipient what they would like. While it may seem impersonal the majority of gift recipients will actually appreciate the time taken to ask and actual gift even more.
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HomeGoods offers an exciting ever-changing selection of high-quality home fashions at prices up to 60% less than department and specialty stores, every day. HomeGoods provides consumers with unbeatable values on brand name and designer merchandise and unique finds for every room, in every style. With over 370 stores across the country, HomeGoods is owned by the world’s largest off-price retailer, The TJX Companies, Inc. For store locations, please visit www.homegoods.com and www.tjx.com. Find HomeGoods on Twitter and Facebook.
The HomeGoods Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,008 adult Americans, ages 18 and older, between October 7th and October 14th, 2011, using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the U.S. Adult population 18 and older. The chances are 95 in 100 that a survey result does not vary, plus (+) or minus (-), by more than 3.1 percentage points.