LORD & TAYLOR 2011 CHRISTMAS WINDOWS UNVEILED
Online Video of the Event Allows Anyone to Watch the Festivities
New York, NY, November 15 /PRNewswire/ —
Lord & Taylor unveiled its annual Christmas Windows on November 14th, 2011 with performances along Fifth Avenue by Kathie Lee Gifford and the Young People’s Chorus of New York City™. The company live-streamed the event online which allowed anyone to watch the festivities live. A video of highlights from the event was created and is available for viewing at www.lordandtaylor.com/christmas
With the theme “What is Christmas Made Of?” Lord & Taylor asked children from Women In Need shelters and local schools to draw what they believe Christmas is made of. The mechanical holiday windows were inspired by their art and feature 125 of the original drawings.
Kathie Lee Gifford, co-host on NBC’s Today show, helped the retailer unveil the windows. Gifford sang with the Young People’s Chorus and then made an in-store appearance to meet customers and sign copies of her new book The Three Gifts and Angel Blocks ornament, both exclusive to Lord & Taylor and created in collaboration with award-winning Creative Director and Illustrator Michael Storrings.
Prior to the unveiling, the Young People’s Chorus of NYC performed “What is Christmas Made Of” a holiday song composed exclusively for Lord & Taylor. Simultaneously, Lord & Taylor stores throughout the chain hosted local student choral groups to perform the special song.
Kathie Lee Gifford, Brendan Hoffman, President & CEO of Lord & Taylor, the Young People’s Chorus of New York City™
Lord & Taylor, Fifth Avenue Windows
424 Fifth Avenue, New York City
Monday, November 14th, 2011
Event: 5:30 to 6 p.m
Attached select photo credit Jemal Countess/WireImage, Kathie Lee Gifford, Brendan Hoffman
Link for all images: mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr159402274