Lord & Taylor

Press Contact:

Shelby Walsh
shelby@lividini.com
646.443.2063

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Kathie Lee Gifford and Brendan Hoffman
Kathie Lee Gifford and Brendan Hoffman
Lord & Tayor Window: Gingerbread House
Lord & Tayor Window: Gingerbread House
Lord & Taylor Window: Meeting Santa
Lord & Taylor Window: Meeting Santa

LORD & TAYLOR 2011 CHRISTMAS WINDOWS UNVEILED

Online Video of the Event Allows Anyone to Watch the Festivities

New York, NY, November 15 /PRNewswire/ —

WHAT:
Lord & Taylor unveiled its annual Christmas Windows on November 14th, 2011 with performances along Fifth Avenue by Kathie Lee Gifford and the Young People’s Chorus of New York City™. The company live-streamed the event online which allowed anyone to watch the festivities live. A video of highlights from the event was created and is available for viewing at www.lordandtaylor.com/christmas

With the theme “What is Christmas Made Of?” Lord & Taylor asked children from Women In Need shelters and local schools to draw what they believe Christmas is made of. The mechanical holiday windows were inspired by their art and feature 125 of the original drawings.

Kathie Lee Gifford, co-host on NBC’s Today show, helped the retailer unveil the windows. Gifford sang with the Young People’s Chorus and then made an in-store appearance to meet customers and sign copies of her new book The Three Gifts and Angel Blocks ornament, both exclusive to Lord & Taylor and created in collaboration with award-winning Creative Director and Illustrator Michael Storrings.

Prior to the unveiling, the Young People’s Chorus of NYC performed “What is Christmas Made Of” a holiday song composed exclusively for Lord & Taylor. Simultaneously, Lord & Taylor stores throughout the chain hosted local student choral groups to perform the special song.

WHO:
Kathie Lee Gifford, Brendan Hoffman, President & CEO of Lord & Taylor, the Young People’s Chorus of New York City

WHERE:
Lord & Taylor, Fifth Avenue Windows
424 Fifth Avenue, New York City

WHEN:
Monday, November 14th, 2011
Event: 5:30 to 6 p.m

Attached select photo credit Jemal Countess/WireImage, Kathie Lee Gifford, Brendan Hoffman
Link for all images: mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr159402274

PRESS CONTACT:

Shelby Walsh
646.443.2063
shelby@lividini.com