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Hartz® Angry Birds® Birds Gone Crazy™
Hartz® Angry Birds® Birds Gone Crazy™
Hartz® Angry Birds® Plush Ball™
Hartz® Angry Birds® Plush Ball™
Hartz® Angry Birds® Tuff Stuff Flyer™
Hartz® Angry Birds® Tuff Stuff Flyer™
Hartz® Angry Birds® Wand™
Hartz® Angry Birds® Wand™

Pets To Receive Extra Cheer this Holiday Season with Launch of New Hartz® Angry Birds® Pet Products

Now Pets Can Play Too

SECAUCUS, N.J. (November 17, 2011) /PRNewswire/ — The Angry Birds® craze continues to sweep the nation — and pets are fed up! Having shared their owners’ attention with the popular game since its release in 2009, cats and dogs are begging to take a bite out of the fun. Now they can play too. The Hartz Mountain Corporation, a leader in the pet products industry, is launching an exclusive line of Angry Birds pet toys featuring many of the wildly popular Angry Birds characters just in time for the holidays.

“For more than 80 years, we’ve led the industry in offering affordable, high-quality toys that pets love. Not only do our toys entertain, but they keep pets happy, healthy and active all year round,” says Adam Coacher, Hartz Senior Director of Marketing. “This year, we were thrilled to work with Rovio, the makers of the popular Angry Birds game, to create an exciting line of toys that will bring holiday cheer to pets and pet owners alike. Get into the holiday spirit with your pet by putting down the smart phone and picking up a Hartz® Angry Birds® Flyer™ to enjoy the real-world version of the game with your pet.”

According to the Hartz Pet Trend Report, pet owners may be feeling guilty for not spending enough time with their pets. The report, which polled pet parents to better understand their relationships with their pets, found that seven out of 10 pet owners wish they had more time to play with their pets. With the holidays just around the corner, now is a perfect time to reconnect. The report also found that this holiday season, chew toys for dogs and catnip for cats will top the pet wish list — all of which are available in the Hartz Angry Birds line of toys.

The new line of products will feature six dog toys and four cat toys, with additional collections coming in the near future. Available items include:

“Angry Birds is undoubtedly keeping pet parents busy. With 500 million downloads, it is the most downloaded game ever with approximately 300 million minutes spent playing the game each day,” says Peter Vesterbacka, CMO of Rovio. “That’s why our partnership with Hartz will give pets the chance to play, too, this holiday season. Our goal was never to drive a wedge between pets and pet owners — so we’re pleased that we can now bring them back together.”

Now, with Hartz® Angry Birds® toys, pet owners and pets can propel and fetch angry birds and green pigs together. Pet owners can visit Facebook to check out the Angry Birds Toy Preview tab, access fun videos and applications, and enter to win great prizes at Facebook.com/HartzPets.

Hartz® Angry Birds® products are currently available nationwide at mass merchandisers like Walmart, grocery stores and online retailers such as Walmart.com and Amazon.com. The suggested retail prices range from $3.99 to $10.99. For more information about Hartz® Angry Birds® pet toys or to find additional Hartz products, visit www.hartz.com.

ABOUT THE HARTZ MOUNTAIN CORPORATION
For over 80 years, Hartz has offered products that optimize your pet’s health and overall well being. The Hartz Mountain Corporation line of pet products was born in 1926 with packaged bird food, and expanded through the 1950s into goldfish, tropical fish and a full line of aquatic supplies. Dog and cat products, most notably the Hartz flea & tick collar — still the #1 selling flea & tick collar for both cats and dogs—since it’s launch in the 1960s. Based in Secaucus, New Jersey, Hartz today offers over 2,000 innovative products catering to dogs, cats, parakeets, canaries, parrots, cockatiels, finches, goldfish, tropical fish, reptiles, ferrets, chinchillas, guinea pigs, hamsters and rabbits—through 40,000 U.S. and Canadian retail outlets. Other successful Hartz flea control products include Hartz flea drops.

ABOUT ROVIO
Rovio is an entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services.

ABOUT THE HARTZ PET TREND REPORT
The survey was conducted on behalf of The Hartz Mountain Corporation between April 15 and April 18, 2011 by Richard Day Research. Respondents included 1,028 cat and dog owners ages 18 and older selected from a national panel of pet owners maintained by Survey Sampling International. Quotas were set to ensure the sample reflects the demographics of U.S. dog and cat owners as reported by the American Veterinary Medical Association and the American Pet Products Association.

With a pure probability sample of this size, one could say with 95 percent probability that the results based on the total sample of pet owners have a sampling error of +/- 3 percentage points. Results based only on the sample of dog owners (514 respondents) or cat owners (514 respondents) would have a sampling error of +/- 4 percentage points.

MEDIA CONTACT:

Kim Stroz
212.373.6060
kstroz@golinharris.com