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LG MOBILE AND AT&T DEBUT NATION’S FIRST 4.5-INCH TRUE HD AH-IPS MOBILE DISPLAY WITH LG NITRO HD

LG Nitro™ HD Provides Brilliant High-Definition Display, Lightning-Fast Processing Speeds and AT&T 4G LTE Capabilities

NEW YORK, Dec. 2, 2011 /PRNewswire/ — LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.

Highlighting the benefits of LG Nitro HD’s strikingly bright and crystal-clear display, LG Mobile worked with celebrity photographer Tyler Shields to host the exclusive launch event at the New Museum. Drawing upon his years of photography and directing experience, Tyler Shields helped bring LG Nitro HD’s cutting-edge display to life with a one-of-a-kind art exhibit. The exhibit featured highly detailed portraits and edgy images, for which Tyler is known, as well as a specially commissioned photograph Shields created using only an LG Nitro HD mobile device.

“With premiere devices like LG Nitro HD, LG is demonstrating leadership in a new frontier of mobile technology,” said Tim O’Brien, vice president of marketing for LG Mobile. “LG Nitro HD is the first mobile device in the United States to feature LG’s True HD AH-IPS technology, which allows it to boast one of the largest and most stunning displays available on a smartphone today. It was also important that LG partner with an ambassador like Tyler Shields, whose photography talents allow us to further showcase the exceptionally vibrant and clear display only LG Nitro HD can offer.”

Taking advantage of LG’s new proprietary True HD technology, LG Nitro HD’s 4.5-inch AH-IPS display supports resolutions up to 1280 X 720 pixels and offers unrivaled color accuracy, brightness, battery efficiency and performance. LG Nitro HD’s 500 nit display luminance allows for clear viewing in direct sunlight and RGB stripe pixels deliver incredibly accurate true-to-life color rendering.

LG Nitro HD also is equipped with a Qualcomm Dual-Core 1.5 GHz Snapdragon S3 processor, which offers incredibly quick speed, power and efficiency in a slim design (5.27” X 2.67” X 0.41”). LG Nitro HD multitasks seamlessly and with AT&T 4G LTE and HSPA+ where available, it easily browses even the most content-heavy websites and runs HD games with ease, including HD gaming from the Gameloft HD game store and Zynga Poker HD.

An 8 mega-pixel HD camera and 20 GB of total memory (4 GB on-board plus 16 GB of included microSD memory) allows users to capture and view crystal-clear True HD images and video. Wi-Fi Direct™ technology and DLNA® features offer multiple wireless HD content streaming options, making it easier and faster than ever to share HD content with the people and networks that matter the most.

Be one of the first to experience the phenomenon of LG Nitro HD on Dec. 4, available exclusively in AT&T stores and online for just $249.99 with a two-year contract. For more information, please visit LGUSA.com/NitroHD.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units — Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

Videos

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PhotographerPhotographer Tyler Shields highlights LG Nitro HD’s strikingly bright, 4.5-inch True HD mobile display at an exclusive launch event at the New Museum in New York
Photographer Tyler Shields highlights LG Nitro HD’s strikingly bright, 4.5-inch True HD mobile display at an exclusive launch event at the New Museum in New York
LG Nitro HD launch event attendee compares Nitro HD’s crystal clear, 4.5-inch True HD mobile display to a competitor's Super Amoled screen at the New Museum in New York
LG Nitro HD launch event attendee compares Nitro HD’s crystal clear, 4.5-inch True HD mobile display to a competitor's Super Amoled screen at the New Museum in New York
LG Nitro HD launch event guests get a first-look at the nation’s first 4.5-inch True HD mobile display at the New Museum in New York
LG Nitro HD launch event guests get a first-look at the nation’s first 4.5-inch True HD mobile display at the New Museum in New York
Specially commissioned photograph by Tyler Shields created using only an LG Nitro HD mobile device
Specially commissioned photograph by Tyler Shields created using only an LG Nitro HD mobile device

Related Links

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