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Patricia M. Neal or Amy Federman
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Ultimate party host and bartender, Bacardi Chairman Facundo Bacardi, shares secrets to great cocktails, parties and bars: focus on the experience and only serve the best.
Ultimate party host and bartender, Bacardi Chairman Facundo Bacardi, shares secrets to great cocktails, parties and bars: focus on the experience and only serve the best.
The oldest holiday ad in The Bacardi Archive ─ a reminder to drink BACARDÍ to “Toast with the most famous Cuban product to joy and prosperity to celebrate the holidays and the New Year” in 1938.
The oldest holiday ad in The Bacardi Archive ─ a reminder to drink BACARDÍ to “Toast with the most famous Cuban product to joy and prosperity to celebrate the holidays and the New Year” in 1938.
1950s ad from Cuba features BACARDÍ rum as the centerpiece drink of festivities reminding hosts to “Make your holidays better with BACARDÍ, one-of-a-kind.”
1950s ad from Cuba features BACARDÍ rum as the centerpiece drink of festivities reminding hosts to “Make your holidays better with BACARDÍ, one-of-a-kind.”
Limited-edition heritage pack recreates one of the earliest BACARDÍ Superior bottle designs and labels. Contains a specialty, hand-blended rum for the perfect gift.
Limited-edition heritage pack recreates one of the earliest BACARDÍ Superior bottle designs and labels. Contains a specialty, hand-blended rum for the perfect gift.
Gift or collect all three BACARDÍ 150th anniversary tins which holds a bottle of BACARDÍ Superior rum.
Gift or collect all three BACARDÍ 150th anniversary tins which holds a bottle of BACARDÍ Superior rum.
GREY GOOSE vodka offers a luxurious gift box with crystal glasses and the recipe for making a perfect GREY GOOSE Le Fizz, the ultimate cocktail for festive celebrations at home.
GREY GOOSE vodka offers a luxurious gift box with crystal glasses and the recipe for making a perfect GREY GOOSE Le Fizz, the ultimate cocktail for festive celebrations at home.
Scotch whisky lovers can enjoy DEWAR’S Blended Scotch whisky along with a functional travel bag that outfits a custom flask designed to accompany a bottle of DEWAR’S 18 Years Old.
Scotch whisky lovers can enjoy DEWAR’S Blended Scotch whisky along with a functional travel bag that outfits a custom flask designed to accompany a bottle of DEWAR’S 18 Years Old.
A stylish pack to create the refreshing MARTINI Royale cocktail of 50/50 parts of MARTINI Bianco and MARTINI Prosecco in signature glasses. Celebrate the season with attitude!
A stylish pack to create the refreshing MARTINI Royale cocktail of 50/50 parts of MARTINI Bianco and MARTINI Prosecco in signature glasses. Celebrate the season with attitude!
Express yourself with a customizable MARTINI Asti seasonal package which includes a specialty marker used to write a personalized holiday greeting on the bottle.
Express yourself with a customizable MARTINI Asti seasonal package which includes a specialty marker used to write a personalized holiday greeting on the bottle.
BOMBAY SAPPHIRE gin offers the ‘electro’ pack which lights up a design from the brand’s “Infused with Imagination” campaign to brighten up any holiday celebration.
BOMBAY SAPPHIRE gin offers the ‘electro’ pack which lights up a design from the brand’s “Infused with Imagination” campaign to brighten up any holiday celebration.
DEWAR'S ‘Nosing & Tasting Kit’ features bottles of DEWAR'S White Label, DEWAR'S 12 Years Old and DEWAR'S 18 Years Old Blended Scotch whiskies for a ‘master blender experience.’
DEWAR'S ‘Nosing & Tasting Kit’ features bottles of DEWAR'S White Label, DEWAR'S 12 Years Old and DEWAR'S 18 Years Old Blended Scotch whiskies for a ‘master blender experience.’

BACARDI TOASTS TO A FESTIVE SEASON WITH NEW GLOBAL GIFT PACKS DESIGNED TO ENJOY THE BEST OF THE HOLIDAYS

Facundo Bacardi shares his favorite entertaining tips to make you the ultimate host

Hamilton, Bermuda, November 12, 2012 /PRNewswire/ — Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.

“Bacardi has a long history of being at the center of unforgettable parties, whether informal get-togethers or special occasions. With our family name on every bottle, it’s intrinsically part of who we are. We take pride in the fact our finely-crafted products distinguish any event,” said Facundo L. Bacardi, Chairman of Bacardi Limited and great-great grandson of the Bacardi founder. “I am very proud of my family’s history of helping our consumers create and celebrate events that become truly memorable in the same way our family hosted parties in our home in Cuba where every guest always felt special.”

The Company’s Cuban roots stem from Santiago de Cuba where Bacardi—the family, Company and iconic rum brand—started its 150-year association with great parties from around the world. From the 1930s, the era Bacardi houses its oldest holiday ad, to the avant-garde brand ads of the 1950s that set the trend for print advertising are striking examples of BACARDÍ rum as a cultural mainstay of the island’s celebratory events. Vintage seasonal campaigns, with dramatic graphic design, illustrate the Company’s profound connection with consumers and distinctive role at holiday festivities. The tradition of creating memorable experiences, while enjoying quality products is alive today, which makes the Bacardi family of spirits ideal gifts.

“Consumers around the world rely on Bacardi for premium gift giving because they identify with our heritage and value our authenticity. They know from experience they’re giving the best,” said Ed Shirley, President and CEO of family-owned Bacardi Limited. “Since the very beginning, our products have made memorable gifts that consumers are happy to receive and proud to give.”

Premium Holiday Gift Packs
This season is particularly special for Bacardi as it coincides with the yearlong celebration of its 150th anniversary. For generations, Bacardi has designed gift packs that capture the excitement of the season. Consumers trust distinguished presentations to leave lasting impressions.

Home Holiday Entertaining Tips
“People always ask me what the secret is behind great cocktails, gifts, parties and bars. It’s really simple: focus on the experience and only serve the best,” added Mr. Bacardi. “Our premium brands—from BACARDÍ, to GREY GOOSE, BOMBAY SAPPHIRE, MARTINI, DEWAR’S, CAZADORES and more—do just that. They give you endless possibilities to ‘wow’ your guests. Over the years, I’ve stood by a few go-to tips that make any party memorable.”

As the ultimate party host and bartender, Facundo Bacardi shares his favorite holiday entertaining advice to help you serve the best cocktails this season:

For great-tasting holiday recipes visit bacardi.com, greygoose.com, dewars.com, martini.com, or bombaysapphire.com. And, to learn more about Bacardi and its 150-year heritage of starting great parties, visit www.BacardiLimited.com/150.

About Bacardi Limited
Bacardi Limited, the largest privately-held spirits company in the world, produces and markets internationally-recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands.

Founded 150 years ago in Santiago de Cuba on February 4, 1862, and family-owned for the past seven generations, Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents, and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com

Multimedia assets via www.BacardiMediaCentre.com

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©2012 BACARDI

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