The Chic Outlet Shopping® Villages Launch ‘The Art of the Detail’ Campaign

– A belt, a bag, a bangle, the little detail that ties it all together

LONDON, 18 April 2012, PRNewswire – Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.

This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.

You know those punchy neon and sherbet accent belts that can immediately funk up a kaftan? What about introducing bold geometric jewellery worn with a sharp work suit to really pack a punch? Surely you’ve discovered the ruthless-looking wedge that turns a sundress into a cocktail dress? And who can resist the transformative charms of a bright white day-to-evening clutch, one of the season’s key trends?

As part of ‘The Art of the Detail’ campaign, the nine Chic Outlet Shopping® Villages will host a range of promotions and events from 16 April to 13 May, with Las Rozas Village near Madrid headlining the campaign with a VIP event premiering ‘The Art of the Detail’ film and a catwalk show hosted by international style icon Jerry Hall.

“I am delighted to support ‘The Art of the Detail’ campaign. Accessories are emotional. There is always a story to tell through your choice of accessory and they will often become your most treasured possessions. I look forward to visiting the Chic Outlet Shopping® Villages and discovering an elegant accessory or two for myself.”

Jerry Hall

Accessories are the grammar with which we punctuate our fashion lives. They must be interesting and varied, and with a visit to one of the Chic Outlet Shopping® Villages sourcing them can be fun and satisfying.

For a chance to win one of a host of fabulous accessories from your favourite brands including FURLA, COACH, MULBERRY and BALLY, watch The Art of the Detail film on www.ChicOutletShopping.com/aotd between 16 April and 13 May 2012.

About Chic Outlet Shopping®

Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in 2013, Shanghai – the Villages are synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village™, located in historic Suzhou, 50 miles west of Shanghai – open in the fall of 2013. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.


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