COTY INC. ANNOUNCES PARTNERSHIP WITH NATIONAL GEOGRAPHIC FOR SUPPORT OF PRISTINE SEAS OCEAN PROTECTION PROGRAM
PARIS, 01/03/2012/PRNewswire/ – Coty Inc., a leading global beauty company, has announced a partnership agreement with the National Geographic Society, identifying Davidoff Cool Water as a partner for the Pristine Seas program.
The ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Expeditions, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean. Dr. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence who has dedicated his career to finding ways to mitigate human impacts on marine life, will lead the expedition.
“I am thrilled to have Davidoff Cool Water on board for our Pristine Seas ocean protection program,” said Sala. “No one organization is going to save the ocean alone.”
“The Pristine Seas program is an important effort to explore and document the last pristine places in our oceans. Coty and Davidoff Cool Water’s support of this project will help us achieve our ultimate goal of protecting the world’s oceans,” said Terry Garcia, National Geographic’s Executive Vice President for Mission Programs.
“It is an honour to partner with National Geographic, one of the most respected, renowned and powerful organizations protecting the ocean and the environment. We are happy to have our bestseller, Davidoff Cool Water, a fragrance that initiated the olfactive territory of oceanic freshness, active in ocean protection,” said Michele Scannavini, President of Coty Prestige.
As the new face of Davidoff Cool Water, American actor Paul Walker strongly supports the initiative. “My first love, my first passion was the ocean, so I completely relate to the cause of the ocean protection. I am proud to be the face of a legendary fragrance that is willing to be active in the protection of the ocean,” said Walker.
This Pristine Seas Expedition to Pitcairn will start in March 2012. From summer 2012, consumers will have the opportunity to join Davidoff Cool Water in supporting the National Geographic Pristine Seas to help protect the world’s oceans.
About Coty Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.
Today Coty Inc. is a recognized leader in global beauty with annual net sales of over $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyoncé Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin¹, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
1. Not available in North America
About the National Geographic Society
The National Geographic Society is one of the world’s largest nonprofits scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches more than 380 million households in 37 languages in 163 countries. National Geographic Digital Media receives more than 19 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. www.nationalgeographic.com