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Mix faceted Murano glass with enamel, leather and sterling silver to create a style statement
Mix faceted Murano glass with enamel, leather and sterling silver to create a style statement
PANDORA's new collection captures the rich hues of the season
PANDORA's new collection captures the rich hues of the season
Polished black onyx paired with sterling silver
Polished black onyx paired with sterling silver

New PANDORA Collection Celebrates Treasured Moments and Individual Style

Columbia, Md. — August 30, 2012 /PRNewswire/ — The rich color palette and varied textures of the upcoming fall season are reflected in the first release from PANDORA’s new Autumn/Winter collection, “My Story, My Design”, which will be available in stores nationwide September 4. The initial fall release — the first of three scheduled to ship to stores through the end of December — includes hand-finished rings, earrings, pendants and charms in an array of autumn colors.

“This new collection of affordable, luxury pieces combines intricate, sculptural designs with feminine details,” said Angel Ilagan, Vice President, Marketing, PANDORA North America. “The theme — ‘My Story, My Design’ — reinforces our commitment to offering a universe of jewelry that allows women to tell their stories and express their personal style.”

PANDORA is introducing several new coordinating sets this season — black onyx hearts, twisted silver and white cultured pearls. A polished black onyx heart on a pendant, earrings and ring gives a contemporary yet feminine edge to the traditional heart motif. A set of twisted sterling silver pieces, including a six-strand cocktail ring and coordinating pendant, charm, studs and chandelier earrings, is embellished with pink rhodolite stones. White cultured pearls are also featured prominently in the fall release, set in a solitaire ring, stud earrings and an openwork sterling silver pendant. The striking new pieces make a beautiful style statement when worn together, on their own or in combination with existing pieces from the collection.

Faceted Murano glass charms add lush pops of color to PANDORA’s Moments collection of charms and are available in blue, purple, pink, red, white and black. Each charm catches the light with hand-made cuts in the iridescent Italian glass. This season’s collection also includes 14K gold charms with ornamental lattice patterns and enamel detailing.

Other new additions to the Moments collection include a few consumer-requested sterling silver charms, such as the crown, the cruise ship, the Guardian Angel, the wishbone, the Lucky Cat and a charm modeled after the Rod of Asclepius to honor the medical community. PANDORA also adds a grey and a black triple leather braided bracelet to the Moments collection, building on the previous offering of double- and single-wrap braided leather styles.

New ring arrivals this season are embellished with enamel details in rich fall hues. Sterling silver stackable rings with engraved floral designs and transparent enamel are available in gold, grey and purple styles. A 14K gold ring with black enamel creates a new twist on a classic style. Styled and stacked or worn on their own, the new rings add instant glamour.

The new collection will be available at authorized PANDORA retailers throughout North America.

For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand-finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507.) The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents through over 10,000 locations, including more than 750 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate an authorized retailer, please visit

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,800 people worldwide, of whom more than 3,900 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA’s total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For more information, please visit