CONTACT:
Dan Donovan
Corporate Communications
412.963.5072
Daniel.Donovan@gianteagle.com

Dick Roberts
Roberts Communications
412.535.5000
droberts@rob-com.com

PITTSBURGH CONSUMERS HAVE NEW PLACE TO DISCOVER “OOOOO” IN FOOD

Giant Eagle Opens Newest Market District

PITTSBURGH, January 12, 2012 /PRNewswire/ — The world of food keeps getting bigger.

Embodying a culinary destination for food aficionados paired with the convenience of a full-service market, Giant Eagle, Inc. today unveiled its fifth Market District location in five years – and its first in Pittsburgh’s North Hills suburbs.

Located in the Township of Pine at 155 Towne Centre Drive, the newly expanded 90,000 square foot culinary, dining and shopping destination is celebrating its grand opening with in-store demonstration and autograph signing appearances by food celebrities including Bravo Network Top Chef competitor Mike Isabella, Food Network Ask Aida host Aida Mollenkamp and Master Chef Martin Yan. Additionally, TLC Network’s “Cake Boss” Buddy Valastro will be on hand to unveil a one-of-a-kind larger-than-life cake he and his team created.

“The opening of the new Market District in the Township of Pine is a milestone for our company, the fifth Market District store in slightly more than five years,” said company spokesman Rob Borella. “We are so excited to bring our customers in the North Hills the very best food experience imaginable – fresh, unique, delicious, colorful – all of the things someone thinks about when they taste something new and incredible.”

“When customers visit this new store, they will enjoy a world-class shopping and dining experience all in one place, bursting with amazing food from 19 countries around the world, combined with food expertise with everything from daily demonstrations to celebrity chef appearances and interactive events.”

When first introduced in 2006, Market District stores delivered a new world of food to Pittsburgh. Since that time, the company has also taken the banner to Columbus, Ohio and has received rave reviews from Food Network chefs who have visited, including Guy Fieri who called Market District “the Disneyland of grocery stores.”

Borella added that the approximately 350 Team Members led by Executive Store Leader Don Deane are passionate about food and provide exceptional service by sharing new products and recipes and offering new culinary ideas. Township of Pine Market District Team Members include graduates from schools such as the Culinary Institute of America, the Pennsylvania Culinary Institute (PCI), le Cordon Bleu in Texas and the New England Culinary Institute, as well as Giant Eagle-certified cheesemongers and other trained food professionals.

“Our food training is extensive,” said Borella. “Our people experience food from producers located all over the world, from small farmhouses to large suppliers. They then utilize this knowledge to help satisfy the culinary curiosity of our customers, sharing techniques, recipes and ingredients so customers are inspired to try new things at home.”

The new Pine Market District offers numerous opportunities to discover the “oooo” in food:

“Market District welcomes customers from all across the area to a new world of food, where they can sample restaurant-quality dishes, and find unique meat, produce, cheese and grocery selections from around the globe, hand-selected by our dedicated Team Members,” said Borella.

“But Market District also satisfies customer needs for a full weekly shop. While customers can find unique items not available elsewhere, they also can purchase everyday items like national brand detergent and popular beverages under the same roof.”

Borella added that Market District is the place for food enthusiasts, but the banner’s tie to Giant Eagle’s family of 229 supermarkets is not forgotten. Market District features attractive promotions, weekly specials and pricing, free antibiotics and $4 generic prescriptions, and ability to earn fuelperks!® and other rewards with the Giant Eagle Advantage Card®.

About Market District from Giant Eagle
The Giant Eagle Market District destination store concept offers an enhanced food shopping experience geared toward food enthusiasts. Market District offers specialty and unique items not found elsewhere in an environment where customers’ passion for food can be cultivated by a staff of food experts. In five locations in the southwestern Pennsylvania region and Columbus, Ohio, the Market District stores feature teams of chefs and other culinary professionals preparing fresh foods from scratch every day. Market District also offers customers the rare opportunity to find natural, organic, specialty and other unique items paired with the convenience of favorite national brands and everyday needs all under the same roof. Further information can be found at MarketDistrict.com.

Giant Eagle Inc., is one of the nation’s largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine’s largest private corporations list. Giant Eagle is also a recipient of Grocery Headquarters’ 2007 Retailer of the Year Award and the EPA’s ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 175 corporate and 54 independently owned and operated supermarkets in addition to 168 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.

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