JCP logo Liz Claiborne logo IZOD logo JCP logo

"Loading the player…"
Liz Claiborne has a new home at jcpenney. The Shop’s modern décor and updated fixtures and mannequins highlight Liz’s iconic fashion apparel and accessories. Photo Credit: Shannon Faulk/Getty Images
Liz Claiborne has a new home at jcpenney. The Shop’s modern décor and updated fixtures and mannequins highlight Liz’s iconic fashion apparel and accessories. Photo Credit: Shannon Faulk/Getty Images
IZOD men’s Shop at jcpenney features the all-American sportswear brand with more fits, sizes and colors. Photo Credit: Shannon Faulk/Getty Images
IZOD men’s Shop at jcpenney features the all-American sportswear brand with more fits, sizes and colors. Photo Credit: Shannon Faulk/Getty Images
jcpenney’s new private label brand, jcp, showcases high-quality fashion basics for women and men. Photo Credit: Shannon Faulk/Getty Images
jcpenney’s new private label brand, jcp, showcases high-quality fashion basics for women and men. Photo Credit: Shannon Faulk/Getty Images
jcpenney’s new private label brand, jcp, features high-quality fashion basics for men and women. Photo Credit: Shannon Faulk/Getty Images
jcpenney’s new private label brand, jcp, features high-quality fashion basics for men and women. Photo Credit: Shannon Faulk/Getty Images

jcpenney CEO Reveals Newest Installment of Shops for Liz Claiborne, IZOD and jcp

PLANO, TX (Aug. 28, 2012) /PRNewswire/ — jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi’s®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget. jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.

About jcpenney
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and jcp.com to become America’s favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at jcp.com.

jcpenney media relations
Ann Marie Bishop and Sarah Holland
(972)431.3400 — jcpcorpcomm@jcpenney.com