Schick® Xtreme3® Debuts Eco-Friendly Razor Designed to Keep Plastic Out of Landfills
First disposable razor in the U.S. to use 100 percent recycled materials in its handle and packaging
SHELTON, Conn., Feb. 1, 2012 /PRNewswire/ — Today Schick® unveils the latest in a series of product innovations. The new Schick® Xtreme3® Eco™ is the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Manufactured and shipped out of the company’s 99.9 percent landfill-free facility in Milford, CT, Schick® estimates they’ll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
“We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave,” said Suma Nagaraj, brand manager for Schick® Xtreme3®. “At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve—creating this product was the next step in our journey.”
The intrigue of Xtreme3® Eco™ extends beyond its environmental impact to the story of each razor handle’s prior life. In order to have a more immediate impact on the environment, Schick® chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like hangers, buckets, and pails. Overall, the recycling effort will save enough plastic each year to go up and down the Washington Monument more than 2,330 times.
“For many years we wanted to launch a more sustainable razor,” said Mike O’Malley, director of program management and sustainability for Schick®. “We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment.”
Schick® Xtreme3® Eco™ is currently available for both men and women at Wal-Mart with wider, national distribution in April. To coincide with Earth month, Schick® Xtreme3® is partnering with eco-conscious celebrity-couple, actress Amy Smart and HGTV’s Carter Oosterhouse to launch a contest that challenges consumers to reuse common disposable items and reduce waste by creating a functional item out of recycled materials.
The new Schick® Xtreme3® Eco™ razor allows men and women everywhere to turn the simple act of shaving into a simple act of good. For more information, visit, www.facebook.com/schickxtreme3.
About Schick-Wilkinson Sword
Schick-Wilkinson Sword, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Xtreme3® razors, visit www.shaving.com.
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