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STEELCASE INTRODUCES DIALOGUE TO UNLOCK HUMAN PROMISE AT TED

To Celebrate Its 100th Anniversary, Steelcase Sparks Conversation around the Future of Work through Documentary Film, Microsite and More

Grand Rapids, Mich., February 28, 2012 /PRNewswire/ — In celebration of its centennial anniversary this year, Steelcase is exploring the future of work by inviting leading thinkers to participate in a dialogue and dream about how work will change in the next 100 years. The kick-off will take place at TED this week where Steelcase unveils its anniversary theme “100 Dreams, 100 Minds, 100 Years.”

TED is about ideas worth sharing and encouraging others to dream. For years Steelcase has helped create the spaces that give TED attendees places to interact and collaborate. This year as the company celebrates its centennial anniversary, Steelcase invites TEDsters to participate in this dialogue, to dream and to think about the future of the world and work.

Steelcase began its 100 Dreams with children from around the world envisioning the future through their original artwork and a documentary film, “One Day” directed by Oscar winner Daniel Junge. The dialogue continues with 100 Minds who represent global business leaders, educators, innovators and artists asked to build on the children’s dreams with their own vision for the future of work.

“Since Steelcase was founded in 1912, we have studied human behavior to develop insights around work, workers and the workplace,” said James Hackett, CEO of Steelcase. “Looking forward into the next 100 years, we see our purpose as an organization is to help unlock human promise. This celebration will create a vision for the future of work and we’re inviting people of all ages and experiences to share their dreams and help unlock that promise.”

The One Day film will debut at private Steelcase showings and be available online at 100.steelcase.com. The “100 Minds,” including doctor and author Deepak Chopra, IDEO Founder David Kelley and artist Dale Chihuly, also share their thoughts through words, drawings, photographs and other multimedia on this website. This online dialogue is moderated by Emmy and Peabody award winning author and journalist John Hockenberry.

Visitors will have the opportunity review perspectives from the “100 Minds,” and share additional ideas and multimedia content to help unlock human promise for the next 100 years. Additionally, visitors are invited to submit their own dreams on a “Share your Dream” Facebook page.

The TED conference runs Feb. 27 through Mar. 2, 2012 at the Long Beach Performing Arts Center, Long Beach, Calif.

About Steelcase Brand
For 100 years, Steelcase has been bringing human insight to business by studying how people work, wherever they work. Those insights and our solutions can help organizations achieve a higher level of performance by creating places that unlock the promise of people at work.
Steelcase is globally accessible through a network of channels, including store.steelcase.com and over 650 dealers worldwide. Our workplace research is published through the Steelcase 360 Magazine, 360.steelcase.com and 360 iPad app.

Media Contacts:

Katie Hasse
616.558.4944
khasse@steelcase.com

Sara Whitman
212.931.6121
swhitman@peppercom.com

Videos

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John Maeda, President of the Rhode Island School of Design and a 100 Minds participant
John Maeda, President of the Rhode Island School of Design and a 100 Minds participant
How Siddesh, one of the children featured in One Day, imagines building will deal with fire in the future
How Siddesh, one of the children featured in One Day, imagines building will deal with fire in the future
Siddesh, one of the children featured in the documentary One Day
Siddesh, one of the children featured in the documentary One Day

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Related Links

100.steelcase.com
www.steelcase.com
TEDTalks Sponsors Steelcase

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