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LEAPFROG ANNOUNCES INNOVATIVE NEW WAY TO TEACH KIDS ABOUT THEIR BODY WITH NEW HUMAN BODY DISCOVERY PACK FOR TAGREADING SYSTEM

The #1 selling reading system brings human anatomy, health and nutrition to life through an interactive chart and game board of activities

EMERYVILLE, Calif. — September 19, 2012 /PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Tag™ Human Body Discovery Pack, a unique two-sided interactive chart and game board that helps kids learn about the human body through discovery, exploration and play. Today elementary schools do not place enough emphasis on topics of science, healthy habits and nutrition, making it increasingly important to give kids the tools to make smart choices. LeapFrog’s highly experienced team of learning experts partnered with external medical professionals to create and refine the Tag Human Body Discovery Pack. This award-winning tool provides compelling learning experiences as kids learn human body facts, body systems, health and nutrition in a fun and engaging way.

”We wanted to create fun and interactive content for kids that teaches how the human body works and is a great teaching tool for parents,” said Jody Sherman LeVos, learning expert at LeapFrog. “By ages four to eight years kids begin to have more independence, so it’s important to give them the tools they need to make good decisions. We worked with a team of education and pediatric experts, as well as kids and parents to ensure that each fact, activity and song is age appropriate. The Human Body goes way beyond a basic anatomy chart to help kids understand and be motivated to take better care of their bodies.”

The Tag Human Body Discovery Pack works with the #1 selling Tag™ Reading System and includes a jumbo two-sided chart and game board, interactive growth chart, three interactive sticker sheets with glow-in-the dark bone stickers, and more than 300 interactive responses and 40 learning activities.

The Human Body: Inside and Out
Combining fun and learning, the jumbo two-sided chart teaches kids about how bodies are similar on the inside, yet different on the outside. With the touch of the Tag Reader, the learning comes to life in a fun and engaging way. Every component from the digestive system to the nervous system is explained in child-friendly terms to ensure they are entertained and having fun. Kids can also learn about the muscular system, the skeletal system and traits such as hair and skin color. Kid-friendly art, songs, questions and activities help deliver complete and age appropriate content in ways that are accessible and engaging.

Head, Shoulders, Knees and Toes
The Tag Human Body Pack includes a Growing Body interactive growth chart to personalize each child’s learning. Kids can mark their height and even place their personalized chart on the wall to track their growth. For more learning fun, a set of interactive stickers completes the chart’s body pictures and encourages kids to mark their growth milestones such as birthdays, losing a tooth and the first day of school. With a tap of their Tag Reader, kids can hear their stickers “talk” and learn fun facts about each body system, bones and organs.

Sing Along and Dance
Fun songs embedded in the chart and game board encourage kids to take a proactive approach to their health. They can have fun brushing along with “Brush Your Teeth,” a song that lasts two minutes, the recommended length of time for teeth brushing. The “Washing Hands” song encourages kids to keep their hands clean and the “Move Your Body” song encourages kids to get up and move.

About the Tag Reading System
LeapFrog is the leading brand in educational entertainment and reading has always been at the core of LeapFrog’s learning promise. Recommended by 99 percent of teachers,* the #1 selling Tag Reading System teaches kids how to read on their own by guiding them through each step in the learn-to-read journey. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. The Tag Human Body Discovery Pack is part of the Learn Through Reading series, which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more.

Availability
Tag Human Body Discovery Pack is priced at MSRP $24.99 (US) and recommended for children four to eight years. Human Body Discovery Pack is now available at leapfrog.com, online and at major retailers in the U.S., Mexico, Spain, France and Canada.

For more information on other Tag offerings, visit leapfrog.com/tag.

*Based on a 2010 survey conducted by LeapFrog of U.S. teachers participating in its Tag Kindergarten Program, who received Tag School Reading Systems from LeapFrog for use in their classrooms.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

NOTE: LEAPFROG and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

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MEDIA CONTACTS:

Monica Ma
Leapfrog Enterprises
510-596-3437
mma@leapfrog.com

Kathryn Green
LeapFrog Enterprises
510-596-3405
kgreen@leapfrog.com

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Tag Human Body Discovery Pack from LeapFrog
Tag Human Body Discovery Pack from LeapFrog
Tag Human Body Discovery Pack from LeapFrog
Tag Human Body Discovery Pack from LeapFrog
Tag Human Body Discovery Pack from LeapFrog
Tag Human Body Discovery Pack from LeapFrog

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Leapfrog.com/tag

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