Media Contacts:

Jennifer Perciballi
VP, Public Relations
jperciballi@everydayhealthinc.com
646.728.9777

Kate Dibble
Public Relations Associate
kdibble@everydayhealthinc.com
646.728.9529

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Sneak Peek of Recipe Rehab
Chef Laura Vitale and Chef Jet Tila go head-to-head in a Recipe Rehab cooking competition to recreate a family’s favorite full-fat recipe, Country Fried Steak, but with a healthy twist. Who will win?
Extending its dominance as digital media's leading health and wellness brand for consumers, Everyday Health launched a new original video channel — Everyday Health: TV to Change Your Life — on YouTube.
Extending its dominance as digital media's leading health and wellness brand for consumers, Everyday Health launched a new original video channel — Everyday Health: TV to Change Your Life — on YouTube.
Everyday Health Talent Clockwise: Daniel Green, Jill Davie, Amanda Russell, Ethan Zohn, Jenna Morasca, Mareya Ibrahim, Jet Tila, Joy Bauer, Jillian Michaels, Dr. Laura Berman
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Joy Bauer, Everyday Health + You Tube executives premiered their original channel last night to a packed screening room in NYC. YouTube.com/EverydayHealth launched today.  Michael Kassan, Laura Klein, Paul Slavin, Joy Bauer, Mark Koops, Terry Hurlbutt
Joy Bauer, Everyday Health + You Tube executives premiered their original channel last night to a packed screening room in NYC. YouTube.com/EverydayHealth launched today. Michael Kassan, Laura Klein, Paul Slavin, Joy Bauer, Mark Koops, Terry Hurlbutt

Everyday Health and Trium Launch Original YouTube Channel with 10 Original Programs Led by Health & Wellness Superstars Joy Bauer, Dr. Laura Berman, Jillian Michaels & More

“Everyday Health: TV to Change Your Life” To Begin Changing Lives Today

April 3, 2012/New York, NY /PRNewswire/ — Sex, food and health are just some of the informative topics discussed by America’s favorite health and wellness experts on the new Everyday Health original YouTube channel, launched today.

Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.

In its first week, Everyday Health on YouTube will roll out 10 hours of original programming. Each consecutive week, 90 minutes of new episodes will premiere.

Everyday Health is leveraging the power of its talent and marketing expertise to create the new channel. Home to top websites from experts like Joy Bauer, Dr. Laura Berman, and Jillian Michaels among others, Everyday Health owns a powerful online audience of 30 million monthly unique visitors and enjoys the number one position in the health category. Now, the company is introducing this powerful demographic of health hand-raisers to YouTube. Everyday Health has also initiated “participatory programming” which allows existing fans an opportunity to be cast on shows.

“Everyday Health is making a serious investment in developing engaging and original video,” explained Paul Slavin, Senior Vice President and General Manager, Global News and Everyday Health Studios. “By example, EverydayHealth.com increased video views tenfold in less than four weeks. With our expertise and commitment to creating entertaining health content, we believe our original YouTube channel will receive millions of views within its first three months."

"Trium is excited to combine the approach that has produced some of television’s most successful franchises with our unprecedented digital experience to launch the Everyday Health channel. With more than 10 hours of original, broadcast-quality content at launch, this channel has the potential to be franchised across a number of platforms, and we are confident Everyday Health will become the premier online destination for health and lifestyle video programming," said Mark Koops, Trium’s Managing Partner and Executive Producer of Everyday Health’s YouTube programming. "Our goal is to create programs which provide viewers with engaging, fun and informative content that impacts their everyday lives from the foremost experts in that space, season after season. And this is just the beginning, so stay tuned for more!"

The channel’s programming line-up includes weekly, daily and on-demand programs airing at set times on certain days, including:

The launch of the YouTube channel aligns with Everyday Health’s objective to make health content across all media fun and informative for people at all stages of their health journey. It also fits with YouTube’s stated plan to create new channels with premium, primetime-ready video, and longer form content to rival that of a traditional cable channel with broad appeal to both men and women.

The partnership with YouTube to create an original health and wellness channel is a component of the strategic plan established by Everyday Health in mid-2011 when it launched Everyday Health Studios to develop new video content, including the Everyday Health television series that debuted on the ABC stations in September. The Everyday Health YouTube channel is part of YouTube’s plan to bring approximately 100 original channels to its platform that will be advertising-supported.

About Everyday Health, Inc.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter

About Trium
Trium is a global independent production company founded by a trio of successful media executives, Mark Koops, Jared Tobman, and Eric Day. Together, they have created and produced over 1000 hours of television, including blockbusters The Biggest Loser, Masterchef, American Gladiators and Shear Genius; and more than 30 original digital series for MSN and Yahoo!, such as recently-launched Remake America, the 100-million-stream hit Who Knew? and series featuring Cat Cora, Bob Harper, Jack Welch, Carson Daly, and Andrew Zimmern. Trium is focused on partnering with leading networks and brands to create entertainment properties that provide a launching pad for ancillary and global licensing businesses.

About YouTube
YouTube is the world’s largest online video community, allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube LLC is based in San Bruno, California, and is a subsidiary of Google Inc.

Contact: Everyday Health, Inc.: Jennifer Perciballi, Vice President, Public Relations, 646.728.9777 office, 646.476.1245 mobile, jperciballi@everydayhealthinc.com

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