Everyday Health and Trium Launch Original YouTube Channel with 10 Original Programs Led by Health & Wellness Superstars Joy Bauer, Dr. Laura Berman, Jillian Michaels & More
“Everyday Health: TV to Change Your Life” To Begin Changing Lives Today
April 3, 2012/New York, NY /PRNewswire/ — Sex, food and health are just some of the informative topics discussed by America’s favorite health and wellness experts on the new Everyday Health original YouTube channel, launched today.
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
In its first week, Everyday Health on YouTube will roll out 10 hours of original programming. Each consecutive week, 90 minutes of new episodes will premiere.
Everyday Health is leveraging the power of its talent and marketing expertise to create the new channel. Home to top websites from experts like Joy Bauer, Dr. Laura Berman, and Jillian Michaels among others, Everyday Health owns a powerful online audience of 30 million monthly unique visitors and enjoys the number one position in the health category. Now, the company is introducing this powerful demographic of health hand-raisers to YouTube. Everyday Health has also initiated “participatory programming” which allows existing fans an opportunity to be cast on shows.
“Everyday Health is making a serious investment in developing engaging and original video,” explained Paul Slavin, Senior Vice President and General Manager, Global News and Everyday Health Studios. “By example, EverydayHealth.com increased video views tenfold in less than four weeks. With our expertise and commitment to creating entertaining health content, we believe our original YouTube channel will receive millions of views within its first three months."
"Trium is excited to combine the approach that has produced some of television’s most successful franchises with our unprecedented digital experience to launch the Everyday Health channel. With more than 10 hours of original, broadcast-quality content at launch, this channel has the potential to be franchised across a number of platforms, and we are confident Everyday Health will become the premier online destination for health and lifestyle video programming," said Mark Koops, Trium’s Managing Partner and Executive Producer of Everyday Health’s YouTube programming. "Our goal is to create programs which provide viewers with engaging, fun and informative content that impacts their everyday lives from the foremost experts in that space, season after season. And this is just the beginning, so stay tuned for more!"
The channel’s programming line-up includes weekly, daily and on-demand programs airing at set times on certain days, including:
- Daily Dose With Jillian Michaels offers health and wellness expertise from Jillian Michaels, best-selling author and former life coach for NBC’s hit TV franchise, The Biggest Loser. Daily Dose treats viewers to snack-sized portions of Michaels’s hugely successful podcasts. Her show is a mix of celebrity one-on-one interviews and musings which lead viewers on a journey to unlock their full potential. Topics range from exercise and nutrition to tips on finding success in all aspects of life. (Airing daily at 12pm ET/9am PT, Mon. – Fri.)
- Couples in Crisis is Dr. Laura Berman’s original program where she offers her signature advice, as seen on Oprah and OWN, to help real couples better understand one another. Tips and how-tos vary based on the couples, but audiences will be intrigued and surprised to learn how non-verbal interactions can get the sexes in trouble with each other. Dr. Laura Berman is the nation’s leading sex and relationship expert, an Everyday Health contributor, and also a best-selling author. (Airing Thursdays at 1pm ET/10am PT)
- What the Heck Are You Eating? Joy Bauer knows how and what Americans like to eat, and she embarks on a myth-busting mission to inspire her audience to think differently about food. She shares little-known facts, tips and how-tos for creating healthy and delicious alternatives to unhealthy favorites. This is the signature program by well-known nutritionist and best-selling author, Joy Bauer, MS, RD, CDN. (Airing Wednesdays at 1pm ET/10am PT)
- Fitness Guinea Pig enlists people from all walks of life to test today’s most popular workouts, weight loss programs and fitness equipment and showcase results so that viewers can figure out which ones are best for them. The audience is sure to find a few laughs along the way. The show has a revolving ensemble cast of characters. The first episodes include Jenna Morasca (co-host of the Everyday Health television show airing on ABC-TV stations), YouTube personality and comedian Mark Malkoff, comedian Matthew Hoffman, ESPN sports reporter Chris Broussard, professional soccer player Cobi Jones and YouTube personality and comedian Grace Helbig. (Airing Mondays at 1pm ET/10am PT)
The launch of the YouTube channel aligns with Everyday Health’s objective to make health content across all media fun and informative for people at all stages of their health journey. It also fits with YouTube’s stated plan to create new channels with premium, primetime-ready video, and longer form content to rival that of a traditional cable channel with broad appeal to both men and women.
The partnership with YouTube to create an original health and wellness channel is a component of the strategic plan established by Everyday Health in mid-2011 when it launched Everyday Health Studios to develop new video content, including the Everyday Health television series that debuted on the ABC stations in September. The Everyday Health YouTube channel is part of YouTube’s plan to bring approximately 100 original channels to its platform that will be advertising-supported.
About Everyday Health, Inc.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter
Trium is a global independent production company founded by a trio of successful media executives, Mark Koops, Jared Tobman, and Eric Day. Together, they have created and produced over 1000 hours of television, including blockbusters The Biggest Loser, Masterchef, American Gladiators and Shear Genius; and more than 30 original digital series for MSN and Yahoo!, such as recently-launched Remake America, the 100-million-stream hit Who Knew? and series featuring Cat Cora, Bob Harper, Jack Welch, Carson Daly, and Andrew Zimmern. Trium is focused on partnering with leading networks and brands to create entertainment properties that provide a launching pad for ancillary and global licensing businesses.
YouTube is the world’s largest online video community, allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube LLC is based in San Bruno, California, and is a subsidiary of Google Inc.
Contact: Everyday Health, Inc.: Jennifer Perciballi, Vice President, Public Relations, 646.728.9777 office, 646.476.1245 mobile, email@example.com