Company Contact:

DSW Inc.
Jennie Wilson
Senior Vice President Finance & Controller
(855) 893-5691

Investor Contacts:

ICR, Inc.
Allison Malkin / Anne Rakunas
(203) 682-8200 / (310) 954-1113

DSW Takes Manhattan; Announces New Stores on 34th Street and 79th & Broadway

COLUMBUS, Ohio, March 8, 2012 /PRNewswire/ — DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, announced the opening of its newest store today on 34th Street in Manhattan. The store is located in the heart of New York’s fashion district. DSW also announced plans to open a store on the Upper West Side at 79th and Broadway in early summer 2012.

“We are thrilled to announce the opening of two new stores in New York City,” stated Mike MacDonald, President and Chief Executive Officer, DSW Inc. “When combined with our existing Manhattan store at Union Square on 14th Street, these stores will allow DSW to cover a much larger geography and to serve many more New Yorkers.”

At over 33,000 square feet, the 34th Street store is the one of the largest in the DSW chain. It boasts three floors of selling space, housing thousands of pairs of men’s and women’s shoes as well as accessories. Many footwear styles are exclusive for Manhattan shoe lovers. The DSW store at 79th and Broadway will also be very large, measuring over 32,000 square feet.

DSW is the destination for savvy shoe lovers everywhere. Customers experience a breathtaking assortment of designer shoes at everyday value prices in a convenient assisted self-select shopping environment. Aisles are filled with the latest trends in women’s and men’s athletic, casual and dress shoes. In addition, the wedding shop collection features styles for the entire bridal party or any special occasion. For an even larger selection, dsw.com offers more styles, extended sizes and kids’ shoes.

DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively shoe lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, also known as “Free Shoesday.” To celebrate the new store openings, DSW will double the amount of free shoes given away on Free Shoesday through the end of April.

About DSW Inc.
DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of March 8, 2012, DSW operated 327 stores in 40 states and operated an e-commerce site, http://www.dsw.com, and a mobile website, http://m.dsw.com. DSW also supplied footwear to 335 leased locations in the United States. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and “like” DSW on Facebook at http://www.facebook.com/DSW.

Videos

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The newest DSW store on 34th Street in New York City opened for business on March 8, 2012.
The newest DSW store on 34th Street in New York City opened for business on March 8, 2012.
The new DSW location in Manhattan features 3 floors of shoe shopping for women & men.
The new DSW location in Manhattan features 3 floors of shoe shopping for women & men.
DSW boasts a breathtaking assortment of designer shoes at everyday value prices.
DSW boasts a breathtaking assortment of designer shoes at everyday value prices.

Related Links

http://www.dsw.com
http://m.dsw.com
http://www.dswinc.com
http://dswinc.investorroom.com/

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