Friskies logo

Media Contacts:

Britta Olson
Ketchum
312-228-6824
Britta.Olson@ketchum.com

Julie Voss Catron
Nestlé Purina PetCare Company
314-982-3064
Julie.VossCatron@purina.nestle.com

"Loading the player…"

FRISKIES® LAUNCHESYOU VS. CAT,” THE FIRST EVER DUEL-SPECIES TABLET GAME

Buddy the Top Cat Gamer Challenges College Mascots

ST. LOUIS, Mo., March 15, 2012 /PRNewswire/ — Humans have long been the dominant species when it comes to gaming, but Friskies® introduces a new contender: the cat. While humans are wasting time bragging about who’s got game, cats are in the zone at home perfecting their paw-eye coordination.

Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.

“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. It’s on starting today – download the free game for you and your cat at YouvsCat.com and iTunes, and start playing together like never before.

Cat-like reflexes will be put to the test when the human player launches up to five playing pieces onto the field where they tumble, collide, and bounce around. By keeping an eye on the playing field, the cat scores one point for each piece captured with deft paw maneuvers and swift taps on the screen. The gamer with the fastest paws – or fingers – wins the ultimate showdown and top gamer status as your household’s “You vs. Cat” champion.

Friskies is keeping score of matches through the You vs. Cat World-Wide Leaderboard. This automatic scoreboard uploads game points in real time from iPads connected to the Internet. See the Leaderboard and track worldwide cat gaming domination at YouvsCat.com.

“After such positive response to last year’s launch of several Friskies tablet games and apps for cats, we wanted to just keep pushing the play button. ’You vs. Cat’ takes the fun of feeding cats’ senses through play to a completely new level,” said Alison Coburn, Friskies Assistant Brand Manager. “With this new game we’re continuing to inspire curiosity and discovery beyond mealtime and bring something completely new to the world of cat play.”

Buddy vs. The World
Humans aren’t the only species vying for gaming supremacy when it comes to “You vs. Cat.” During the height of college basketball season, Friskies’ top cat gamer, Buddy, trained to challenge the biggest gamers of them all – college mascots – to a little friendly duel-species competition.

Buddy fearlessly faced off against bear, horse and bird mascots for a round of “You vs. Cat, “and Friskies has the instant replay highlights to prove it. See who took home the win by watching the video at YouvsCat.com.

Friskies offers a variety of computer and tablet games and apps for cats, humans…and now cats and humans. GamesForCats.com launched in 2011 featuring popular games including Cat Fishing® and Party Mix Up®, which have been played more than 500,000 times. To learn more please visit www.YouvsCat.com or www.Facebook.com/Friskies

About Friskies®
The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies feeds the senses beyond mealtime to inspire curiosity and discovery. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company. For more please visit Friskies on Facebook at www.Facebook.com/Friskies.

# # #