Coyne Public Relations
Shell Media Line
First Quaker State Cash Back Program Recipient of 2012 Receives $3,000 for Holding onto His Vehicle for More than 300,000 Miles
Louisville, Kentucky Man rewarded for reaching Mileage Milestone with Quaker State Motor Oil
HOUSTON, TX — March 27, 2012 /PRNewswire/ — The makers of Quaker State®, the motor oil well known for providing durable protection, have announced the first Quaker State Cash Back Program recipient of 2012. Honored for his dedication to the brand and its products, Paul King of Louisville, Kentucky, has been awarded $3,000, the maximum payout amount under the program, for his commitment to Quaker State motor oil. Plus, he gets to keep his truck! Paul qualified by regularly using Quaker State motor oil at his vehicle’s manufacturer-recommended service intervals and hitting 300,000 miles on his 2000 Chevrolet Silverado.
Launched in June 2011, the Quaker State Cash Back Program is designed to reward consumers who use specialty Quaker State motor oils to reach 300,000 miles with the Kelley Blue Book® Trade-In Value for their vehicle as listed in “Good” condition up to $3,000, subject to certain terms and conditions—and recipients get to keep their vehicles. Specialty Quaker State motor oils include Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil. In 2011, Adam Warne was the first loyal Quaker State motor oil user rewarded under the program.
“I am excited to get a reward under the Quaker State Cash Back program. Having been a dedicated Quaker State motor oil user and loyal Jeffersonville Qik Lube customer, it’s a cool bonus when a company recognizes consumer loyalty by paying out cash…in my case, $3,000,” said Paul King, Quaker State Cash Back Program recipient. “I am a great example of how Quaker State motor oil provides serious durability that can help protect vehicles’ engines.”
The Quaker State Cash Back Program was released last year in conjunction with the updated Quaker State Lubrication Limited Warranty program, one of the easiest to use, longest running and most comprehensive motor oil warranties available to motorists. The Quaker State Lubrication Limited Warranty is one of the first lubricant manufacturer programs to follow the vehicle manufacturers’ recommended oil drain intervals.
“For over 20 years now, the Quaker State Lubrication Limited Warranty has been one of the best motor oil warranty programs on the market,” said Chris Hayek, Quaker State Global Brand Manager. “People are keeping their vehicles longer to maximize the value of what may be their second largest investment, and the Cash Back Program is a way to provide an incentive to them for reaching 300,000 miles with the help of Quaker State specialty motor oil.”
As the average age of a vehicle on America’s roadways rises to 10.8 years old¹, more and more Americans are paying close attention to the costs for upkeep and mandatory maintenance of their vehicle. The Quaker State Lubrication Limited Warranty protects 15 engine parts from lubricant-related failure and provides motorists’ vehicles with coverage for up to 10 years or 300,000 miles, whichever is first. The Quaker State Lubrication Limited Warranty is free to qualifying consumers who use Quaker State motor oil products. To qualify, consumers’ vehicles must have been manufactured within the last 72 months and have been driven 75,000 miles or less at the time of enrollment. Qualifying consumers can enroll in the Quaker State Lubrication Limited Warranty program at www.quakerstate.com.²
To be eligible for the Quaker State Cash Back Program, consumers must be eligible for and participate in the Quaker State Lubrication Limited Warranty program and use one of the Quaker State specialty motor oil products in the vehicle starting no later than the 100,000 mile mark. Consumers will not be eligible for the Cash Back Program if they use Quaker State® conventional motor oil at or beyond the 100,000 mile mark, unless they are an existing Quaker State motor oil customer registered for the Quaker State Lubrication Limited Warranty program before June 1, 2011.
Quaker State motor oils provide consistent protection over the life of the oil change cycle and are so durable that even after a full drain cycle, they still pass certain critical industry tests for wear protection, rust protection and viscosity retention³. For more information about the Quaker State Lubrication Limited Warranty program, Cash Back Program and the full line of Quaker State products, visit www.quakerstate.com.
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry’s most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, “Global Lubricants Industry 2010: Market Analysis and Assessment.”
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¹ 2012 R.L. Polk & Co. Study
² By state law, California residents are not required to register online. California residents not registering online must comply with all other terms and conditions of the Quaker State Lubrication Limited Warranty. See www.quakerstate.com for detailed terms and conditions.
³ Wear test Sequence IVA ASTM D6891; rust test ASTM D6557; viscosity test ASTM D445. Always follow the manufacturer’s recommendation for oil change intervals.
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