ORIGINAL TUB THUMPING VIDEO HAILED VICTOR OF THE PRINGLES® TOURNAMENT OF FLAVORS
Kent Jenkins Wins the online bracket-style contest with more than 680,000 Votes
Cincinnati, OH. (April 24, 2012) /PRNewswire/ — Pringles® proudly announces Kent Jenkins, also known as “SnubbyJ” the winner of The Tournament of Flavors bracket-style contest with a total of 681,270 votes. Jenkins, a student at Loyola Marymount University in Los Angeles, conquered the Tournament with a video demonstrating his unique, home-crafted PVC pipe musical instrument using Pringles Original cans.
The Pringles Tournament of Flavors featured crowd sourced videos showcasing humorous interpretations of various Pringles flavors. Fans voted through the brand’s Facebook page to advance their favorite videos to the next round. The Tournament’s 16 videos went through four elimination rounds until the top two – Original’s “Tub Thumping” and BBQ’s “The Pringles Aficionado” – went head-to-head in the final round. As fans voted, they could win a variety of prizes including free Pringles and $500 gift cards.
“With more than 19 million Facebook fans, we are continuously looking for new and fun ways to engage them,” said Andrea Theodore, Pringles Marketing Director. “The Pringles Tournament of Flavors was a unique opportunity to bring the many Pringles flavors to life, while showcasing our fans’ talents to a large audience.”
Pringles partnered with Tongal® to source the videos from more than 1,000 fan-submitted ideas. Tongal connects creative, crowd sourced work with brands interested in alternative online advertising. All 16 videos featured in the Tournament are available to view now at http://www.youtube.com/pringles.
Over the last 40 years, consumers are “loud in love” for Pringles … the can, its unique shape that cradles the mouth, that crunch, and the crisps’ unique taste and texture. Over the years, the love of Pringles has spread around the world and it is now available in over 140 countries. For more information on Pringles, visit www.Pringles.com.
About Procter & Gamble [NYSE: PG]
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.