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Family, food and nutrition experts discuss the DuPont™ Teflon® Be Cook Aware findings.  L to R: Janice Newell Bissex, Dr. Rovenia Brock, Lauren Braun Costello, Dr. Kantha Shelke and Kelsey Nixon.
Family, food and nutrition experts discuss the DuPont™ Teflon® Be Cook Aware findings. L to R: Janice Newell Bissex, Dr. Rovenia Brock, Lauren Braun Costello, Dr. Kantha Shelke and Kelsey Nixon.
Kelsey Nixon, host of the Cooking Channel’s Kelsey’s Essentials, shares thoughts on the DuPont™ Teflon® Be Cook Aware research and what consumer’s new shopping practices mean for family meal-planning.
Kelsey Nixon, host of the Cooking Channel’s Kelsey’s Essentials, shares thoughts on the DuPont™ Teflon® Be Cook Aware research and what consumer’s new shopping practices mean for family meal-planning.
Participants in the DuPont™ Teflon® brand Be Cook Aware survey cited online recipes and cooking shows as inspiration for meal-planning and, when they do cook, 66 percent choose a nonstick pan.
Participants in the DuPont™ Teflon® brand Be Cook Aware survey cited online recipes and cooking shows as inspiration for meal-planning and, when they do cook, 66 percent choose a nonstick pan.

U.S. Consumers Become Cook Aware: New Research Details Desire for Cost-conscious, Home-cooked Meals

DuPont™ Teflon® Brand Team Releases National Survey Results

WILMINGTON, Del., May 16, 2012 /PRNewswire/ — A growing number of U.S. consumers are taking to their kitchens to cook more frequently, and trying new and more nutritious foods, in an effort to reduce food bills and perhaps their waistlines. These findings are among the results of a recent DuPont™ Teflon® brand Be Cook Aware consumer survey, conducted to understand how the past year’s trends have impacted America’s cooking and eating behaviors at home.

“Societal and economic shifts such as the fluctuating economy, combined with evolving national demographics and the introduction of new nutritional guidelines, are likely to have heightened people’s awareness of the need to evolve eating and cooking behavior,” said Christa Kaiser, global segment manager, Teflon® nonstick coatings systems. “Consumers are living smarter and healthier, and having more fun in the process while seeking out resources to help them make these changes.”

Compared to this time last year consumers have changed how they cook and eat in their home:

The DuPont™ Teflon® brand Be Cook Aware survey also indicates that increased attention to health and price are not limiting consumers’ imagination in the kitchen:

“The Teflon® brand team is looking at the factors impacting decision making and we are using our experience to help empower cooks to bring out the best in themselves and their cooking,” said Kaiser. Online advice, recipes and more are available at www.teflon.com/becomeaware.

The DuPont™ Teflon® brand Be Cook Aware survey was conducted by TNS, an independent research agency. The data were gathered from March 7 to March 11, 2012, among a national sample of 1,000 American adults ages 18 and older. Results were released by DuPont at a roundtable discussion during the International Association of Culinary Professionals (IACP) Culinary Expo on April 1, 2012 in New York City. DuPont, the nonstick category originator, invited several food and lifestyle celebrities to help introduce the findings, and to discuss solutions for consumers seeking advice for adapting to new ways of cooking and eating.

The roundtable at the IACP event was moderated by Kelsey Nixon, host of Kelsey’s Essentials on the Cooking Channel. Tips and insights into the research were offered by the following food, family and nutrition experts and featured in the DuPont™ Teflon® brand Be Cook Aware video series:

The origin of the DuPont™ Teflon® brand began with the discovery of polytetrafluoroethylene, (PTFE), in 1938 by DuPont chemist, Roy Plunkett. Teflon® nonstick coating systems were first commercialized for cookware more than 50 years ago in the United States. Cookware made with Teflon® nonstick coating systems makes cooking and clean up easier. DuPont has created a wide range of nonstick coating systems for cookware to meet the needs of a variety of end users – from those who are avid cooks to those who are professional chefs. For more information, please visit www.teflon.com.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.

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The DuPont Oval Logo, DuPont™ and Teflon® are registered trademarks or trademarks of DuPont or its affiliates.

Media Contacts:

Janet E. Smith
302-999-3144
janet.e.smith@usa.dupont.com

Josh Gardner
202-729-4009
joshua.gardner@ogilvy.com