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Media Contacts:

Dan Perlowitz/Erica Kuehn
Freeman Public Relations for Entenmann’s
dperlowitz@freemanpr.com
ekuehn@freemanpr.com
973.470.0400

Jennifer Byrd, The Salvation Army
703.519.5890, Jennifer_Byrd@usn.salvationarmy.org

Trish Raines, The Salvation Army
845.620.7316, Trish_Raines@use.salvationarmy.org

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YUM! A variety of Entenmann’s Donuts on the line at the Bakery in Carlisle, PA
YUM! A variety of Entenmann’s Donuts on the line at the Bakery in Carlisle, PA
All hands on deck at the 75th National Donut Day event in Madison Square Park in NYC as Entenmann’s staff carries the largest box of Entenmann’s donuts ever created (a staggering 6-feet long)!
All hands on deck at the 75th National Donut Day event in Madison Square Park in NYC as Entenmann’s staff carries the largest box of Entenmann’s donuts ever created (a staggering 6-feet long)!
The 75th National Donut Day is no small event for Entenmann's and The Salvation Army; Donut Lassies hold a gigantic donut made especially for the sweet celebration in NYC.
The 75th National Donut Day is no small event for Entenmann's and The Salvation Army; Donut Lassies hold a gigantic donut made especially for the sweet celebration in NYC.

Entenmann’s® and The Salvation Army Honor 75th Annual National Donut Day on June 1st with Sweet Celebration

Historical Event Marked by $25,000 Donation to The Salvation Army by Entenmann’s

NEW YORK, NY – May 29, 2012 /PRNewswire/ — A sweet celebration, 75 years in the making! Entenmann’s Bakery, the maker of more than 100 sweet baked goods, and The Salvation Army have partnered to celebrate the 75th Annual National Donut Day on June 1st, 2012 with a sweet celebration.

The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the “Donut Lassies” who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.

Entenmann’s Bakery recognizes the importance of the donut with The Salvation Army and has partnered with the organization for a second straight year to be the official donut manufacturer affiliated with National Donut Day. Entenmann’s has two donut factories in Carlisle, PA and Montebello, CA that produce more than 780 million donuts a year, which equates to 15 million donuts a week and more than 100,000 donuts every hour to keep up with the demands of Entenmann’s donut lovers nationwide.

In celebration of the historical day, Entenmann’s will unveil the largest box of donuts in a special event at Madison Square Park in New York City on June 1st. Fans can also enter to win ‘Free Donuts for a Year’ and additional prizes through a sweepstakes link on the Entenmann’s Facebook page. All entries must be received by 11:59: p.m. ET on June 23, 2012. Winners will be randomly selected from all submissions. Official Rules can be found at www.entenmanns.com.

“We’re proud to support an organization like The Salvation Army for this special milestone,” said Maureen Sticco, Director of Entenmann’s Marketing Services. “Entenmann’s Bakery has been synonymous with fresh baked sweet goods for more than one hundred years. The 75th Annual National Donut Day is a great opportunity to share our love for donuts with all consumers.”

“National Donut Day has become a true American tradition in which The Salvation Army and Entenmann’s Bakery asks the general public to remember those who fought in World War I, as well as their neighbors who may have fallen on hard times,” said Major George Hood, National Community Relations and Development Secretary for The Salvation Army. “So as Americans enjoy a tasty Entenmann’s donut this year, we ask everyone to consider giving back to support their local community.”

For more information on the 75th National Donut Day, please visit www.salvationarmyusa.org, http://www.facebook.com/SalvationArmyUSA, www.entenmanns.com or www.facebook.com/entenmanns.

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About Entenmann’s Bakery
Founded in 1898, Entenmann’s® Bakery has over 100 sweet baked goods, including crumb cakes, donuts, chocolate chip cookies, and multi-grain cereal bars. Entenmann’s products are baked by the Bimbo Bakeries USA companies (BBU). BBU is a leader in the baking industries known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Francisco®, Freihofer’s®, Heiner’s ®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®.

More information about Bimbo Bakeries USA companies’ full line of products can be found at http://www.bimbobakeriesusa.com and www.entenmanns.com.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.