MUNCHKIN, INC. LAUNCHES “WHICH VIDEO CLICKS?” CAMPAIGN
Contest Asks Fans to Help Determine Next Commercial for Click Lock™ Cups
NORTH HILLS, Calif. (May 1, 2012) /PRNewswire/ — Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the launch of “Which Video Clicks?”—a month-long contest that asks Munchkin fans to determine the company’s next Click Lock™ spill-proof cup commercial. Visitors to Munchkin’s Facebook page can cast their vote for one of four fan-created videos between May 1 and May 31. Each video, produced by independent videographers, offers entertaining takes on how to demonstrate Click Lock™ sippy cups’ advanced leak-preventing design. The top vote getter will be featured in Munchkin’s upcoming Click Lock™ cup advertising campaign.
To vote, fans can visit the “Which Video Clicks?” tab on the Munchkin Facebook page where all four videos can be viewed. Throughout the campaign, Munchkin will randomly select weekly winners to receive free Click Lock™ cups. For helping the company select the winning video one lucky voter will receive a new iPod touch with video capabilities to capture those special moments in his or her own child’s life.
“At Munchkin, we realize sometimes things in life just click—like parents’ excitement over our innovative Click Lock™ cups, which ease any fears of messy mishaps,” said Jeff Kaltreider, vice president, marketing, Munchkin, Inc. “Our ‘Which Video Clicks?’ contest features clever, real-life scenarios that resonate with parents. We’re excited to have our fans choose the video they would most like to see featured in our upcoming online advertising campaign. Click Lock™ cups were designed to make parents’ lives easier and it is only fitting that parents will help us spread the word about the cups’ leak-proof technology.”
The following four videos highlight the unique characteristics of the award-winning Click Lock™ cups:
- Sometimes Things Just Click shows that although sometimes things get stressful, sometimes things in life just click
- Click It Or Spill It features a Click Lock™ cop issuing a warning to a motorist to “click it, or spill it”
- Clicky Choreography proves audio cues make it easy to ensure the cup’s lid is properly closed and locked
- Sibling Rivalry portrays a western style showdown that ends in a dropped, but leak-free sippy cup
To vote for a video and learn more about the campaign, please visit the Munchkin Facebook page at www.facebook.com/Munchkin. For more information on the Click Lock™ cups, please visit www.munchkin.com.
About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that excite, delight and make life easier for today’s parents. Founded in 1991, Munchkin, Inc. has always placed great emphasis on innovation, redefining what baby products can achieve. As a result, Munchkin has reinvigorated the category with improvements such as a 2-in-1 bottle brush design and White Hot® Technology that lets moms know if the bath water or the car interior is too hot. A strategic partnership with Church and Dwight resulted in a line of diapering products that work with pure, natural baking soda, including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American Baby Award. In January of 2010, Munchkin acquired Lindam Ltd., the U.K.’s top baby safety brand and subsequently launched a line of safety gates and accessories in North America. Munchkin, Inc. has won more than 40 industry awards, including multiple wins of the coveted Target® Corporation Partner Award of Excellence and the Toys “R” Us 2012 Vendor of the Year award. Endorsed and recommended by sleep and safety experts, medical professionals, toy specialists and parents, Munchkin products can be found at retail outlets internationally. For more information, visit www.munchkin.com.
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