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Long lines inside the new Trader Joe’s at The Woodlands. Trader Joe’s opened their first two stores in Texas on Friday, June 15, 2012 – One in The Woodlands and the other in Fort Worth.  Photo Credit - Trader Joe's Copyright 2012
Long lines inside the new Trader Joe’s at The Woodlands. Trader Joe’s opened their first two stores in Texas on Friday, June 15, 2012 – One in The Woodlands and the other in Fort Worth. Photo Credit - Trader Joe's Copyright 2012
Several hundred people wait outside for the grand opening of The Woodlands Trader Joe’s and enter for the first time.   Trader Joe's Copyright 2012
Several hundred people wait outside for the grand opening of The Woodlands Trader Joe’s and enter for the first time. Trader Joe's Copyright 2012
Hundreds wait outside for the grand opening of the Fort Worth Trader Joe’s.  Trader Joe’s opened their first two stores in Texas on Friday, June 15, 2012 – One in The Woodlands and the other in Fort Worth. Photo Credit - Trader Joe's Copyright  2012
Hundreds wait outside for the grand opening of the Fort Worth Trader Joe’s. Trader Joe’s opened their first two stores in Texas on Friday, June 15, 2012 – One in The Woodlands and the other in Fort Worth. Photo Credit - Trader Joe's Copyright 2012

Trader Joe’s Celebrates the Grand Opening of First Two Texas Stores

Fort Worth and The Woodlands (Houston) Opened Friday, June 15th at 8am

Company Announces Opening Schedule for Locations Throughout Texas

Monrovia, CA — (June 15, 2012) /PRNewswire/ — Trader Joe’s, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, celebrated the opening of our first two Texas stores — one in Fort Worth and the other in The Woodlands. Both locations opened Friday, June 15th at 8am. To kick off the official opening, each Trader Joe’s Captain and their crew gathered at 8:00AM for a ceremonial lei cutting and welcomed new customers – Trader Joe’s style. The celebrations continued throughout the day with live music, food demonstrations and raffles. Each store will sell wine and beer and will open from 8:00 am until 9:00 pm, daily.

About Fort Worth
The Fort Worth store is located at 2701 South Hulen Street and is about 12,500 square feet. Inside features a festive décor mixing traditional Trader Joe’s cedar covered walls, Hawaiian inspired elements combined with a local flare including art that celebrates the neighborhood. Throughout the grocery store there are several colorful hand painted murals that pay homage to the Historic Chisholm Trail, TCU, Trinity Park, Fort Worth’s Skyline, and more. Trader Joe’s is pleased to announce the appointment of Doug Campbell as the Fort Worth Captain (Store Manager). Doug comes to the new store from Trader Joe’s in Virginia and has been with the company for 12 years.

About The Woodlands
The Woodlands store is located at 10868 Kuykendahl Road (inside The Woodlands Crossing Shopping Center) and is approximately 13,500 square feet. The store also features a festive décor mixing traditional Trader Joe’s cedar covered walls, Hawaiian inspired elements combined with a local flare including hand painted murals featuring Market Street, Cynthia Woods Mitchell Pavilion, the Downtown Bridge and Fountain, Waterway Trolley, and more. Trader Joe’s is pleased to announce the appointment of Josh Leto as Captain. Josh comes to the new store from the Trader Joe’s in San Clemente, California and has been with the company for more than 14 years.

Additional Scheduled Openings for Trader Joe’s Throughout Texas:

2012
Plano, 2400 Preston Road – September 7, 2012
Houston (Alabama Theater), 2922 South Shepherd Drive – September 21, 2012
San Antonio, 350 East Basse Road – October 19, 2012
Houston (Memorial Area) – 1440 South Voss Road – 4Q 2012

2013
Dallas (Lower Greenville) – 2001 Greenville Avenue – 1st Q 2013

2014
Austin (Seaholm) – 211 Seaholm Drive
Dallas at Preston Hallow Village

The "Trader" in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed "Crew Members," consider themselves “traders on the culinary high seas.” Crew Members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.

Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.

Trader Joe’s carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.

Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning every item in the store has its own virtues — high quality ingredients, great flavor or simply an extraordinary price — many items often feature all of those qualities. Another significant point of difference, all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days, only to hike the prices back up again. Their prices change only when their costs change — there are no fancy promotions, discount cards or couponing wars.

So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 2000 items under the Trader Joe’s private label, which includes Trader José’s salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, in addition to specially purchased items.

Also, Trader Joe’s buys differently than other grocers – they purchase from manufacturers, not through distributors. They’ll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe’s label to sell it at a real discount.

Trader Joe’s introduces approximately a dozen new items every week, heightening the store’s adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe’s store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.

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Trader Joe’s is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe’s (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 370 stores in 33 states.

Press Contact:
Alison Mochizuki
(626) 261-2693 Cell
amochizuki@traderjoes.com