HoreseShoe Casino Cleveland logo

Media Contacts:

Jennifer Kulczycki
Communications Director
Rock Gaming LLC
(313) 373-3033

Christina Karas
Marketing Specialist
Horseshoe Cleveland
(216) 297-4877

"Loading the player…"
Horseshoe Casino Cleveland went to great lengths to preserve and highlight the historic character of the 81-year old Higbee Building
Horseshoe Casino Cleveland went to great lengths to preserve and highlight the historic character of the 81-year old Higbee Building
Horseshoe Cleveland, Ohio's first casino, opened to the public on Monday, May 14
Horseshoe Cleveland, Ohio's first casino, opened to the public on Monday, May 14
Over 4,000 guests waited in line to be one of the first inside Horseshoe Cleveland
Over 4,000 guests waited in line to be one of the first inside Horseshoe Cleveland


CLEVELAND (May 15, 2012) /PRNewswire/ — Horseshoe Casino Cleveland, Ohio’s first full-service casino, officially opened its doors to the public the evening of Monday, May 14.

Horseshoe Cleveland was developed by Rock Ohio Caesars LLC (ROC), a joint venture between Rock Gaming LLC and Caesars Entertainment Corporation (NASDAQ: CZR). Caesars Entertainment manages the casino’s day-to-day operations. Horseshoe Cleveland is a full member in Total Rewards, Caesars Entertainment’s loyalty program.

The grand-opening event was attended by Gary Loveman, chairman, CEO and president of Caesars Entertainment Corporation; Dan Gilbert, chairman of Rock Gaming; Marcus Glover, general manager and senior vice president of Horseshoe Cleveland; Cleveland Mayor Frank Jackson; and many others. More than 4,000 members of the public lined up for hours to be the first to experience downtown Cleveland’s newest world-class entertainment destination.

“It is a genuine pleasure to finally bring the Horseshoe brand and its legacy of great hospitality as well as our Total Rewards loyalty program to this exciting new market,” said Loveman. “Our team members are proud to play a part in bringing Ohio’s first casino to the city of Cleveland.”

“From the time that we embarked on this $350 million casino development, we have looked for ways to create a more powerful impact for downtown Cleveland and our guests,” said Gilbert, who is also majority owner of the NBA’s Cleveland Cavaliers and chairman and founder of Quicken Loans, Inc. “We have doubled down on our commitments to Ohio. We believe more than ever that Horseshoe Cleveland – combined with the many other new and exciting developments under way in this city – will be a big shot in the arm for this hard-working community.”

As an urban casino, the $350 million development was designed to engage pedestrians and support existing culture, night life and sports attractions downtown. The property has breathed new life into the mostly vacant former Higbee’s Department Store that is beloved by locals and recognized nationally. ROC went to great lengths to preserve and highlight the historic character of the 81-year old building, transforming four floors into a full-service gaming destination. The 96,000 square-foot gaming floor offers approximately 2,100 slot machines, 63 table games, a 30-table World Series of Poker® room and a VIP players lounge.

Other highlights of the property include The Spread buffet, a food court featuring three Cleveland-based restaurants (Iron Chef Michael Symon’s B Spot, Corky & Lenny’s and local Chef Rocco Whalen’s Rosie and Rocco’s), two casino bars and a gift shop. Additionally, the casino has partnered with nearly a dozen restaurants downtown to offer fine dining experiences to its guests through Total Rewards. Preferred relationships also allow the casino to offer guests overnight accommodations at three premium downtown hotels: The ROC-owned Ritz-Carlton, Cleveland; The Renaissance Cleveland and the Marriott at Key Center.

Nearly 2,000 construction jobs were created during the Higbee renovation. The casino employs 1,600 team members with approximately 94% from the Cleveland area. The casino is projected to create $100 million annually in gaming tax revenue and generate five million visits annually to downtown Cleveland, adding to the city’s impressive sports, entertainment, music and cultural attractions.

ROC is also developing an urban casino in downtown Cincinnati, which is expected to open in spring 2013.

About Rock Gaming LLC
Rock Gaming LLC is a Midwest-based gaming partnership formed with an initial focus to develop first-class casinos in two of Ohio’s largest cities, as well as to explore other potential gaming opportunities. Rock Gaming has partnered with Caesars Entertainment, the world’s largest and most successful gaming company, to develop and operate full-service casinos in downtown Cincinnati and downtown Cleveland under the Horseshoe brand. Combined, Horseshoe Casino Cincinnati and Horseshoe Casino Cleveland will generate 11 million visits to the urban cores and add to both cities’ already impressive offering of sports, entertainment, dining and cultural attractions.

About Caesars Entertainment
Caesars Entertainment is the world’s most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions, and acquisitions, and now operates casinos on four continents. The company’s resorts operate primarily under the Caesars®, Harrah’s®, and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos.  Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence, and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment.  For more information, please visit www.caesars.com.

This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue,” “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, new projects, strategies, future performance, the outcomes of contingencies, and future financial results of Caesars and the closing of the sale of Harrah’s St. Louis. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified, and, consequently, the actual performance of Caesars may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein):

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Caesars disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated or, if no date is stated, as of the date of this press release.