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TruGreen Shares Summer “Grow Curb Appeal” Tips Webisode Starring TV Host Jason Cameron

Simple Outdoor Allure Improvements Showcase
Healthy Lawns and Landscapes

MEMPHIS, Tenn. — June 12, 2012 /PRNewswire/ — TruGreen, the nation’s largest professional lawn care service provider and part of the ServiceMaster family of brands, today debuts episode two in its webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.

According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode two, Cameron demonstrates three tips for updating your home’s exterior magnetism this summer, while the home-selling season is in full swing. The instructional TV host expertly shares: how to create an attractive outdoor living space, how to achieve an inviting nighttime pathway, and how to deal with unsightly lawn discoloration.

Tip 1: Outdoor Living Room.
Use your imagination this summer to create a comfortable outdoor green space and ignite backyard curb appeal. Start with a natural focal point, such as a healthy green lawn, large shade tree, or relaxing water feature. Think plush, full and colorful when selecting outdoor furniture and furnishings. Then combine to craft an enjoyable atmosphere for homebuyers to imagine relaxing with family and friends.

Tip 2: Light Night.
Present your home in a positive light this summer and add a welcoming glow to your home’s outdoor allure. Solar powered-LED lights are a simple way to add an inviting ambiance to a drive or pathway for nighttime appeal. Available in a variety of styles and price points, these lights generate their own power when installed in direct sunlight. No wires are needed and installation typically takes less than a minute per device.

Tip 3: Creeping Bald Spots.
Your lawn’s brown spots and weeds could be more serious than a distraction to homebuyers looking for their dream home. Unsightly summer weeds fight for your lawn’s nutrients, and discoloration on the lawn can be a potential sign of drought damage or lawn-feeding pest infestation. Help your lawn reach its full potential and successfully work for you as you seek to get homebuyers to the front door.

“Brown spots on lawns can keep homeowners frustrated and confused. An accurate diagnosis by a trained professional can help eliminate the guess work and ensure your yard gets exactly what it needs to reach its potential,” said Ben Hamza, Ph.D., TruGreen expert and director of technical operations.

“TruGreen offers customized lawn care designed specifically to meet your lawn’s needs throughout the year based on climate, grass type, soil condition and usage. And we back it up with our Healthy Lawn Guarantee,” Hamza continued.

The TruGreen Healthy Lawn Plan includes protection against lawn-feeding pests, the use of a time-release formula to gradually feed important nutrients to the lawn, and ongoing customized lawn care.

Bonus Tip: Summer Watering
Don’t tease your lawn this summer with frequent, shallow watering that restricts establishment of a deep root system. Give your lawn and landscape a slow, steady watering about once a week, and adjust your watering schedule depending on your area’s rainfall, grass and soil type. You can place a one-inch deep, empty food can in the middle of your lawn to measure depth of water collected each watering cycle. Also, be aware of local water restrictions.

Go to TruGreen.com or visit “Grow Curb Appeal” episode one for additional healthy lawn and landscape tips to boost your home’s first impression.

About TruGreen
Memphis, Tenn.-based TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care. As the industry leader, TruGreen continues to pioneer the development of new technology for lawn care and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural services and sustainable practices. Today, there are approximately 250 TruGreen branches in the United States and Canada, including about 50 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks. Go to www.TruGreen.com or www.facebook.com/TruGreen for more information about TruGreen.

About ServiceMaster
With a global network of more than 6,900 company-owned, franchise and licensed locations, Memphis-based ServiceMaster is one of the world’s largest residential and commercial service networks. The company’s high-profile brands are TruGreen, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 21,000 corporate associates and a franchise network that independently employs over 31,000 additional people, the ServiceMaster family of brands serves more than 8.2 million customers every year. Our brands hold market-leading positions in residential and commercial lawn, tree and shrub care, termite and pest control, home warranties, furniture repair, home inspections, residential and commercial cleaning and disaster restoration. Go to www.servicemaster.com for more information about ServiceMaster, or follow us at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.

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Video: Summer Curb Appeal Tips

Video

"Loading the player…"
CURB APPEAL
Jason Cameron, licensed contractor and TV host, stars in TruGreen’s summer ''Grow Curb Appeal'' webisode, featuring simple tips for improving your home’s first impression.
OUTDOOR LIVING ROOM
In TruGreen’s summer “Grow Curb Appeal” webisode, TV host Jason Cameron encourages homeowners to use imagination to create a comfortable outdoor green space and ignite backyard charm.
LIGHT NIGHT
In TruGreen’s summer “Grow Curb Appeal” webisode, TV host Jason Cameron shows how solar powered-LED lights are a simple way to add an inviting ambiance to a drive or pathway for nighttime appeal.
JASON CAMERON & TRUGREEN SPECIALIST
In summer, lawn discoloration can be a sign of drought damage or lawn-feeding pest infestation. Look to a trained professional like TruGreen to give your lawn what it needs to reach its potential.
TRUGREEN LOGO
TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care.

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