Warner Bros. Consumer Products And Scooby-Doo Team Up With Dog Whisperer Cesar Millan For Second Annual National Family Pack Walk
NATIONAL MOVEMENT TO RAISE AWARENESS FOR THE MUTT-I-GREES® CURRICULUM, SUPPORT ANIMAL LEAGUE AMERICA’S SHELTER PARTNERS AND ENCOURAGE COMMUNITY PACK WALKS AROUND THE COUNTRY
National Event to Support the Cesar Millan Foundation to Culminate in Washington, D.C. on September 29
LOS ANGELES, CA – June 4, 2012 /PRNewswire/ — Warner Bros. Consumer Products, internationally renowned dog behavior expert and animal activist Cesar Millan, and Scooby-Doo have partnered again for the Second Annual National Family Pack Walk on September 29 in Washington, D.C. What began as a regional event in Los Angeles in 2011 has expanded to include a series of local Pack Walks around the country between September 24 – 30, led by North Shore Animal League America national shelter partners and Mutt-i-grees Curriculum schools. The movement culminates in Washington D.C. with the large-scale National Family Pack Walk taking place on the National Mall.
The series of community Pack Walks coupled with the National Family Pack Walk, known as the One Million Paw March, will unite pack families from all walks of life in support of the primary causes of the Cesar Millan Foundation. The Cesar Millan Foundation is dedicated to promoting animal welfare by supporting the rescue, rehabilitation and re-homing of abused and abandoned dogs and by delivering community humane education programs, including the Mutt-i-grees Curriculum.
“The Pack Walk is a movement towards reconnecting ourselves with our dogs and our community. By stepping up as a pack leader, it’s more than just walking a dog,” said Millan. “We need to be walking in one direction, toward a common outcome, helping one another. I want this to be a symbolic event for the community as a goal towards building healthy relationships with their dogs and each other.”
The national movement will conclude in Washington, D.C. with a 1.5 mile Pack Walk around the National Mall, led by Cesar Millan and Scooby-Doo, followed by an afternoon of Scooby-themed activities from numerous Warner Bros. partners, licensees and charitable sponsors. A fun, interactive environment for families and dog enthusiasts, the national event as well as all local events will be open to the public.
“We are very excited to bring Scooby and Cesar together again as we expand our partnership to offer fans and dog-lovers around the country an even bigger and better event with our second annual National Family Pack Walk movement,” said Brad Globe, president, Warner Bros. Consumer Products. “Scooby-Doo is a beloved icon for fans and families everywhere, and Cesar’s dedication to creating a balanced and enhanced relationship between owners and their dogs makes for a natural collaboration on these exciting and entertaining events that raise awareness and money for a great cause nationwide.”
The National Pack Walk and regional Pack Walks are part of a four-year alliance between Scooby-Doo and Cesar Millan and are made possible with national support from the following partners:
- Cesar Millan Foundation: Created by animal activist and world-renowned animal behaviorist, Cesar Millan, the Foundation strives to promote animal welfare by supporting the rescue, rehabilitation and re-homing of abused and abandoned dogs, while establishing community humane education programs, such as the Mutt-i-grees Curriculum.
- The Mutt-i-grees Curriculum: As the leading educational program for the Cesar Millan Foundation, the Mutt-i-grees Curriculum – developed in collaboration with Yale University of the 21st Century and North Shore Animal League America and funded by the Millan Foundation, offers an innovative in-school curriculum that builds on children’s affinity for animals and highlights the unique characteristics and desirability of Mutt-i-grees®, or shelter dogs. The curriculum teaches social, emotional and instinctual skills and is unique in its bridging of humane education and the emerging field of Social and Emotional Learning in more than 1,200 participating schools.
- North Shore Animal League America: As the primary shelter-support arm of the Cesar Millan Foundation and the world’s largest no-kill animal rescue and adoption organization, Animal League America will organize regional shelter Pack Walks as well as participate in the Washington D.C. event. Since its inception, Animal League America has saved over one million animals, and each year continues to rescue, nurture and adopt 20,000 pets into happy and loving homes. As an extension of Scooby-Doo’s long-standing partnership with the Cesar Millan Foundation, the beloved canine icon was named as the official Pet Ambassador for Animal League America, joining their Pet Adopt-A-Thon® efforts last month.
Proceeds from all National Family Pack Walk events throughout the country will be donated to the Millan Foundation. Visit www.cesarsway.com/packwalk to sign-up for the D.C. or regional Pack Walks, obtain virtual Pack Walk tools and find out more information on the movement in Washington, D.C. For details on fundraising now, visit: www.millanfoundation.donordrive.com
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About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About The Cesar Millan Foundation
Animal activist and world-renowned dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception in 2007, the Cesar Millan Foundation has provided grants and materials to non-profit animal organizations to support the rescue, rehabilitation, and rehoming of abused and abandoned dogs, mobilized emergency assistance through the Daddy’s Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with Yale University’s School of the 21st Century. For more information visit www.millanfoundation.org.
About North Shore Animal League America:
North Shore Animal League America – Home of the Mutt-i-gree® – headquartered in Port Washington, NY, is the world’s largest no-kill animal rescue and adoption organization. The Animal League reaches across the country to rescue, nurture and adopt 20,000 pets into happy and loving homes each year. Over the past decade, the Animal League saved over 200,000 lives and has saved over 1,000,000 animals since its inception. To learn more about animal rescue and welfare, visit www.AnimalLeague.org.
About The Mutt-i-grees® Curriculum
The Mutt-i-grees® Curriculum is an initiative of the Pet Savers Foundation, the program and policy development arm of North Shore Animal League America (Animalleague.org) – the world’s largest no-kill animal rescue and adoption organization. For nearly two decades, The Pet Savers Foundation has been an industry leader and innovator in the field of companion animal welfare. The Pet Savers Foundation has a history of creating mission-driven, groundbreaking programs that are piloted and then adopted by shelters nationwide.
The Mutt-i-grees Curriculum was developed in collaboration with the Yale University School of the 21st Century, and was graciously funded by The Cesar Millan Foundation. To learn more visit http://education.muttigrees.org.
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Warner Bros. Consumer Products
Cesar Millan Foundation
North Shore Animal League America