THE G.H.MUMM Ball – 1st Edition
Do you fancy seeing the rituals of Champagne in a different light?
PAVILLON CAMBON CAPUCINE, PARIS, 10 September 2012 / PR Newswire – In the very heart of Paris, the prestigious G.H.MUMM champagne house celebrated the champagne culture by launching its first contemporary Ball. G.H.MUMM took the opportunity to unveil its new communication around the Champagne Protocoles de G.H.MUMM*, with their invitation to take an enthusiastic, elegant and inventive glance at the rituals of champagne tasting!
As night fell, the façade of the renowned Pavillon Cambon Capucine, decorated in the colours of G.H.MUMM, turned into a reflection of the Maison Cordon Rouge in Reims. The Pavillon thereby became a very exclusive location, reserved for the Maison’s guests and close friends. Some 300 visitors from all round the world were welcomed by César Giron, Chairman and CEO of Pernod SA, alongside Didier Mariotti, the House’s Cellar Master. Guests included the Israeli artist Noma Bar, who worked in close synergy with the Champagne house in illustrating the Champagne Protocoles de G.H.MUMM with elegance, humour et modernity.
Famous French actor Lambert Wilson honoured the occasion with his presence by opening the ceremony and proposing a toast. Telling about the campaign, Wilson said: “I am delighted to be here, and I find G.H.MUMM’s campaign around the rituals of champagne fascinating. It’s amazing to celebrate the champagne culture while rediscovering its authenticity from a different angle. I’ve discovered a host of rituals which were new to me and which I now intend to use to impress my friends!”
Amongst the other VIPs were also artist Louis-Marie de Castelbajac, Jet Setter Emmanuel de Brantes, Oliver Coursier et Simon Buret (AarRON group), film producer Regis Wargnier, French actors Stanislas Merhar and Christopher Thompson, Designers Olivia Putman, Alexandra Van Houtte & Chantal Thomass, World’s best Sommelier Philippe Faure-Brac, Stephane Bern, Allyson Paradis, Francis Holder.
In the Pavillon Cambon Capucine’s majestic reception hall, guests had the chance to discover the G.H.MUMM champagne culture through a contemporary ball of the utmost refinement. At 9.45pm, just as a spectacular waltz of wine waiters, choreographed by Stéphane Jarny, descended the Pavillon’s monumental staircase and crossed the room, a set of pillars lit up to unveil G.H.MUMM’s end-of-year latest creations, the Protocoles Deluxe Case and the Protocoles Gift Box**. The MUMM Box, a great luminous checkerboard, marked the official start of the G.H.MUMM Ball, accompanied by the music of DJ Florian Sailer.
In 2012, G.H.MUMM has decided to focus its communication around the authentic gestures which, since 1827, have formalized the enjoyment of its champagne. The enjoyment of selecting, serving and tasting champagne in all its expressions and of reliving the style of a ritual rediscovered.
To download the event images, visit the G.H.MUMM Press Room:
*About the Champagne Protocoles de G.H.MUMM
Sharing the champagne culture in a truly creative spirit: that is G.H.MUMM’s approach to the rituals which surround the tasting of this most prized of wines. For a perfect tasting, nothing can rival these protocols, which, like the house of G.H.MUMM itself, embody modernism and authenticity. In twelve chapters, G.H.MUMM invites you to rediscover and adopt the rituals of champagne, illustrated by Noma Bar,through an iPhone app, downloadable from Apple Store, or accessible at www.ghmumm.com
** About the Protocoles Deluxe Case
When it comes to tasting, the Protocoles Deluxe Case by G.H.MUMM, inspired by the design of field trunks used during the Napoleonic wars, is an absolute must. It contains one bottle of G.H.MUMM Cordon Rouge and one of G.H.MUMM’S delicate 2004 vintage, four flutes, and two finely engraved glasses, specially designed by an expert oenologist. Last but not least, protocoles oblige, some unique and specially designed accessories: a bottle opener for effortless, one-step opening, a thermometer to make sure the champagne is at the right temperature, a stopper, serving ties and, it goes without saying, a pair of white gloves!
G.H.MUMM is part of Martell MUMM Perrier-Jouët, the prestigious cognac and champagne branch of the Pernod Ricard group, world co-leader in wines and spirits. With its distinguished heritage dating back to 1827, G.H.MUMM currently ranks third on the world market, and is France’s leading Champagne House (IWSR 2011). Cordon Rouge, the G.H.MUMM flagship champagne recognisable by its red ribbon, is the perfect embodiment of the House’s quest for excellence: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down.
Stéphanie Mingam – Communication Department
G.H. MUMM Champagnes
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