AmRest opens the first La Tagliatella restaurant in China
WROCLAW, Poland, October 15th, 2012, /PRNewswire/ — AmRest Holdings SE (“AmRest”, “the Company”) (WSE: EAT), the largest publicly listed restaurant group in Central and Eastern Europe with a variety of brands and growing international presence, today announces the opening of the first La Tagliatella restaurant in Shanghai, China.
Acquired in 2011, La Tagliatella is AmRest’s own brand. The concept offers Italian food of exceptional taste, high quality with prices at the casual dining level and the speed of service of a quick service restaurant.
AmRest has previously announced the strategy for international expansion of its unique brand into four new countries: China, the United States, Germany and India. Currently the Company operates 136 La Tagliatella restaurants in Spain and France being both equity and franchisee operated stores.
Henry McGovern, Chairman of the Supervisory Board of AmRest, commented:
“I am delighted to be opening the first La Tagliatella restaurant in China, which will be known as Chun Yi Tang or ‘Pure Italian Heaven’.
This is an extremely significant event for AmRest, as it gives us a great opportunity to expand our own brand with its unique and successfully proven economic model into a huge market with a fast growing middle class population.
Since we announced our plans for La Tagliatella’s international development we have spent a lot of time in all of the new markets gathering insights and opinions to make sure we will exceed our customers’ expectations. During these trips I was surprised by how substantial the need for high quality, consistent but affordable food is in all of the new countries. China is definitely one of the most unsaturated markets and I believe the brand, which in Spain has become a synonymous with world class, fantastic food will suit our new Chinese customers’ taste.
I truly hope this is the first out of many restaurants we will operate in China in the future.”
La Tagliatella has a large potential for both Spanish and international development. As previously communicated, AmRest plans to double the number of La Tagliatella restaurants during the next 5 years.
China is first of four countries where AmRest plans to expand La Tagliatella brand, with United States, Germany and India stores due to be opened during the remainder of the year.