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Contacts:

Nancy Knutson
Jack Link’s Beef Jerky
(715) 466-2234
nancyk@jacklinks.com

Martine Larson
Carmichael Lynch Spong
(612) 375-8522
jacklinks@clynch.com

America to Celebrate National Jerky Day on June 12

Jack Link’s Beef Jerky pays tribute with one-of-a-kind “jerky art” and new Snackin’ With Sasquatch campaign

Minong, Wis. (June 11, 2012) /PRNewswire/ — Tuesday, June 12, 2012 marks the inaugural National Jerky Day celebrating the rich history, immense popularity and nutritional benefits of dried meat snacks. The fourth highest-grossing sector within the overall salty snack universe, meat snacks — including jerky — outsell other popular salty snacks, including popcorn and pretzels.

“In many ways, jerky is an ideal snack. Naturally packed with protein, jerky will keep you satiated between meals; but since it’s low in fat, calories and carbs, it won’t sabotage a healthy diet,” said Jeff LeFever, director of marketing for Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand. “Plus, jerky tastes great. There’s no snack more deserving of its own special day.”

Why National Jerky Day matters:

A meaty tribute to jerky
To celebrate, Jack Link’s Beef Jerky, the No. 1 U.S. meat snack brand, partnered with renowned mosaic artist Jason Mecier to create a one-of-a-kind tribute to jerky. Mecier’s unique artwork will go live on the brand’s Facebook page, Facebook.com/JackLinksBeefJerky on June 12. Additionally, the tribute will be on display at the Rotunda at Mall of America, in Bloomington, Minn. on National Jerky Day.

“I grew up snacking on beef jerky. So, when I heard about National Jerky Day, I jumped at the chance to pay homage to a legendary snack,” said Mecier whose previous creations include a portrait of Jerry Seinfeld crafted with the comedian’s favorite sugary breakfast cereals.

“Jason’s work is truly incredible. He uses popular everyday items to create intricate and detailed masterpieces showcasing the best of pop culture,” said LeFever. “His vision and ‘no rules’ philosophy to art greatly complements Jack Link’s irreverent brand personality.”

Leading up to National Jerky Day, Jack Link’s will unveil a brand new Snackin’ With Sasquatch advertising campaign in honor of the new snacking holiday. The new TV spots find Sasquatch out of his natural surroundings, but still interacting with jerky fans as they snack throughout the day, including in the carpool lane and conference room. Additionally, Jack Link’s will launch the latest in its now iconic Messin’ With Sasquatch campaign, which has infiltrated pop culture and been viewed more than 16.5 million times online. Airing nationally, the campaign again finds an unsuspecting Sasquatch subject to classic jokes and pranks.

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JACK LINK’S BEEF JERKYFeed Your Wild Side
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With Sasquatch advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.

About Jason Mecier
Mosaic portrait artist Jason Mecier began his life puttering with beans, noodles, yarn, pom poms, felt and other inexpensive craft materials. Today, his portfolio includes unique portraits of Jerry Seinfeld (materials: dry cereal), Condoleeza Rice (materials: rice), Taylor Swift (materials: Good & Plenty candy), Rachael Ray (materials: beans and noodles) and Martha Stewart (materials: veggie platter), among many others. While his artwork may fool the eye, there are no gimmicks, no trick shots, no studio touch ups. His creations are one-of-a-kind handcrafted mosaics that Mecier has created with painstaking care. His portraits have gained international attention and have been featured for many years in national consumer magazines and prestigious galleries. For more information on Jason Mecier, go to JasonMecier.com.

 


Videos

Jack Link’s Jerky celebrates first-ever National Jerky Day by partnering with mosaic artist Jason Mecier to create unique artwork made entirely of Jack Link’s Jerky
Jack Link’s Jerky celebrates first-ever National Jerky Day by partnering with mosaic artist Jason Mecier to create unique artwork made entirely of Jack Link’s Jerky
Mosaic artist Jason Mecier captured in his studio while creating unique artwork made entirely of Jack Link’s Jerky in honor of National Jerky Day
Mosaic artist Jason Mecier captured in his studio while creating unique artwork made entirely of Jack Link’s Jerky in honor of National Jerky Day
Mosaic artist Jason Mecier uses a steady hand to finalize his latest creation made entirely of Jack Link’s Jerky
Mosaic artist Jason Mecier uses a steady hand to finalize his latest creation made entirely of Jack Link’s Jerky

MPEG-4 Video

Right-click the link below for ‘SAVE’ options

Q&A with Jason Mecier
Behind-the-Scene: The Making of Jack Link’s Jerky Mosaic

Related Links

www.JackLinks.com
www.jasonmecier.com
www.Facebook.com/JackLinksBeefJerky
www.youtube.com/user/mesasquatch

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