State Farm Public Affairs
Enjoy a Moister, Tastier Turkey the William Shatner Way – SAFELY
Celebrity stars in State Farm video that saves property and lives
Bloomington, Ill., Nov 19, 2012 — Families have a new person to be thankful for this Thanksgiving season…William Shatner. In 2011, State Farm® teamed up with Shatner to produce a short video called “Eat, Fry, Love: A Cautionary Tale” that dramatized an actual accident where the celebrity was burned in a turkey fryer mishap on Thanksgiving.
As a result of the video and safety campaign last year, State Farm grease and cooking related fire claims occurring on Thanksgiving Day were carved in half, resulting in the lowest number of Thanksgiving Day cooking fire claims in a decade. It seems that William Shatner really DID help save the world from exploding turkeys.
“I love to fry turkey and have been doing it for years but I am not immune to frying accidents,” says Shatner. “People need to remember that hot oil and turkey can be a dangerous combination.”
To get the safety message out in 2012, State Farm worked with John Boswell, aka melodysheep on YouTube, to auto-tune the Shatner turkey fryer video. Called “Eat, Fry, Love: A Cautionary Remix,” Boswell injected the perfect blend of creativity and repetition to create a Thanksgiving safety anthem sure to have families clamoring for a moister, tastier turkey.
Based on data from the insurance giant, more cooking fires occur on Thanksgiving than any other day of the year. In fact, grease and cooking-related claims more than double on Thanksgiving Day compared to an average day in November.
With the popularity of turkey frying, people are still at risk for fryer related fires and injuries. U.S. fire departments are responding to more than 1,000 fires each year in which a deep fryer is involved. The National Fire Protection Association (NFPA) says deep fryer fires result in more than $15 million in property damage each year and hot oil splatter can cause serious burns to an adult or life threatening injuries to a child.
About State Farm
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
About John Boswell
The Symphony of Science is a musical project of John D Boswell, designed to deliver scientific knowledge and philosophy in musical form. John Boswell, aka melodysheep on YouTube, is represented by The Gersh Agency and Excellent Birds and is partnered with Revision3. For more information about the Symphony of Science, visit http://symphonyofscience.com.