Yankee Candle Launches New Fragrances for Holiday 2012
New Scents Embrace Bold Citrus, Moss Green, Decadent Holiday Foods
South Deerfield, Mass. (October 2, 2012) /PRNewswire/ — The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of three new fragrances for the holidays. Inspired by nostalgic family recipes, these new holiday scents reflect the traditional colors of the holiday season with a fresh approach: moss green, rich red and icy white. The new holiday fragrances are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
“Our new holiday fragrances evoke fond childhood memories of baking during the holiday time and celebrating the season with family and friends,” said Hope Margala Klein, executive vice president, brand, design and innovation for The Yankee Candle Company, Inc. “These new fragrances will add to the comfort and warmth of our customers homes and also make the perfect gift for everyone on their list.”
NEW HOLIDAY FRAGRANCES – Three new fragrances, inspired by nostalgic family recipes.
Price: $1.99 MSRP – $27.99 MSRP ($1.99 MSRP, Tarts® wax melt or Samplers® votive; $10.99 MSRP – Small jar; $15.99 MSRP – Small tumbler; $22.99 MSRP – Regular tumbler or jar; $27.99 – Large tumbler or jar)
Peppermint Bark – This irresistible blend of white peppermint, chocolate swirl and wintergreen is oh-my-yummy.
Red Velvet™ – A most decadent creation of creamy frosting atop moist cake and a touch of brown sugar. So very sweet.
Pine Cone & Lime – Vividly fresh and cool … a surprising combination of citrus and lime, herbs and pine.
Take a moment to stop and smell the season by watching our “2012 New Holiday Fragrances” video. To learn more about Yankee Candle and its new holiday fragrances visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,300 store locations, a growing base of Company owned and operated retail stores (557 Yankee Candle Stores located in 46 states and 1 province in Canada as of June 30, 2012), direct mail catalogs, and its Internet website (http://www.yankeecandle.com/). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.