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Media Contacts:

Karyn Martin
451 Marketing
kmartin@451marketing.com
617-462-0108

Karen Woods
The Yankee Candle Company, Inc.
kwoods@yankeecandle.com
413-665-8306 × 4391

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Pure Radiance™ Crackling Lumiwick™ Yuletide
Pure Radiance™ Crackling Lumiwick™ Yuletide
Pure Radiance™ Crackling Lumiwick™ Pinecone
Pure Radiance™ Crackling Lumiwick™ Pinecone
Pure Radiance™ Crackling Lumiwick™ Ice Crystals
Pure Radiance™ Crackling Lumiwick™ Ice Crystals

Yankee Candle Launches New Pure Radiance™ Crackling LumiWick™

New Candle Form Features Natural Wood Wick for a Warm Fireplace-Inspired Crackle

South Deerfield, Mass. (October 16, 2012) /PRNewswire/ — The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of the new Pure Radiance™ Crackling LumiWick™, featuring natural wood with our exclusive Lumiwick™ to create an extra-wide crackling flame with a soft, radiant glow. When lit, this new candle form creates a unique home experience for friends and family with an ambient crackling wood fire experience. The Crackling LumiWick™ with etched bark glass, will be available in three Pure Radiance™ fragrances this holiday season. Pure Radiance™, launched earlier this year, has a modern design, custom soy wax blend and innovative LumiWick™ technology for a wide flame and consistent burn. The new holiday fragrances are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.

“The natural wood in the new Crackling LumiWick™ creates a sense of warmth and comfort when lit, similar to a gathering around a fireplace with family and friends,” said Hope Margala Klein, executive vice president, brand, design and innovation for The Yankee Candle Company, Inc. “Our customers love how the contemporary design of the Pure Radiance vase adds a special touch to their home decor and so we’re happy to provide an enhanced experience with this new form just in time for the holidays.”

NEW PURE RADIANCECRACKLING LUMIWICKFRAGRANCESThree new scents evoke the comfort and warmth of the holidays and add a modern touch to home décor.

Price: $10.99 MSRP, Petite vase; $22.99 MSRP, Medium vase or Crackling Medium vase; $27.99, Large vase or Crackling Large vase

Pine Cone – The wonder of the winter woods comes indoors in a medley of cedarleaf, pine, eucalyptus balsam and fir. (Also available in reed diffuser.)

Yuletide™ – Wrap yourself in the spirit of the season with this festive mix of nutmeg, ginger root, clove and rich amber. (Also available in reed diffuser.)

Ice Crystal™ – Refresh, renew and revitalize with this modern mix of mint leaf, eucalyptus, pine and cedar.

See and hear our ambient Pure Radiance™ Crackling LumiWick™ candles when you watch our 2012 Holiday New Pure Radiance™ Crackling LumiWick™ video. To learn more about Yankee Candle and its new holiday fragrances visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,300 store locations, a growing base of Company owned and operated retail stores (557 Yankee Candle Stores located in 46 states and 1 province in Canada as of June 30, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.