For more information:

Meredith Cammaker/Jackie Sands
Tractenberg & Co.
Meredith@tractenberg.com
Jsands@tractenberg.com
212.929.7979

adidas 2-in-1 Hair & Body Wash
adidas 2-in-1 Hair & Body Wash
adidas Deodorant
adidas Deodorant
adidas 3-in-1 Hair, Face & Body Wash
adidas 3-in-1 Hair, Face & Body Wash
adidas Body Spray
adidas Body Spray

GEAR UP FOR SUMMER WITH ADIDAS PERSONAL CARE FOR MEN

New York, NY, May 08, 2013 /PRNewswire/ —

THINK: Hard-working formulas for an active summer.

WHAT IT IS: The ultimate grooming arsenal for the season’s adventures. Whether you’re playing on an outdoor basketball league or grilling in the backyard, hitting the open road or the open sea, you need a daily routine that can keep up with your active lifestyle. No matter what the summer holds for you, adidas personal care gives you the everyday boost you need to approach every adventure with confidence and energy.

The stimulating, exhilarating essentials in the adidas personal care includes new body care products designed to meet your needs from morning to night: convenient Body Sprays, refreshing Deodorants, invigorating Antiperspirants and multi-tasking Hair & Body Washes. With four distinct scents to choose from, adidas now offers more options, more sensations and more solutions for every man’s personal care needs:

DYNAMIC PULSE A clean and aromatic fragrance with peppermint, Dynamic Pulse delivers a burst of rejuvenating power for the dynamic, self-confident man.
DEEP ENERGY A woodsy, dynamic fragrance and a formula with ginseng, this shower gel is for the passionate man looking for revitalizing sensation.
PURE GAME A green and woodsy aroma and enriched with guaiac wood, this shower gel helps give the active man a relaxed and focused confidence to take on any challenge, in sport or in life.
EXTRA FRESH With added mint extract, Extra Fresh delivers an immediate revitalizing sensation to cool down body and mind.

NEW Dynamic Pulse joins the existing range of adidas personal care collection:

2-in-1 Hair
& Body Wash:
NEW Dynamic Pulse Deep Energy  
3-in-1 Hair, Face
& Body Wash:
Extra Fresh    
Body Spray: NEW Dynamic Pulse Deep Energy Pure Game
Deodorant: NEW Dynamic Pulse Deep Energy Pure Game
Antiperspirant: NEW Dynamic Pulse Deep Energy Pure Game

adidas personal care retails for $3.47 each and is available at Walmart nationwide.

adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group. adidas personal care products and fragrances are made by Coty Inc. under license from adidas International Marketing AG.