Halle Berry invites you to get closer…
INTRODUCING THE NEW SCENT OF ATTRACTION FOR HER CLOSER BY HALLE BERRY
NEW YORK, NY, October 24, 2012 /PRNewswire/ —
The Scent of a Woman
A shared connection.
A harmony of desire.
Introducing Closer by Halle Berry, the new scent of attraction for her.
“I wanted to create a unique fragrance for women that would also appeal to men,” says Halle Berry. “Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent.”
Introducing a truly extra-ordinary olfactory creation. Closer by Halle Berry is an undeniably fresh floral fragrance featuring a traditionally masculine fougere accord. Renowned master perfumer Jacques Cavallier perfectly married the opposing fragrance facets, enveloping the masculine fougere accord with a luscious feminine blend of violet flowers and mimosa, one of Halle’s favorite flowers, and a presence in all of her perfumes. A rich, warm center is surrounded by delicate notes and a bubbly ozonic top accord, it melds seamlessly into the skin and leaves a complex and intriguing aura. The result: a woodsy floral fougere that is utterly modern and original. Closer by Halle Berry borrows from the masculine and is perfected for women.
A Closer Look
Just as the fragrance has an appeal that extends to both men and women, so too does the packaging design. Streamlined and modern, it is an instant classic. Both the bottle and the carton are adorned with an intricate lined design that mimics the contours of the body, both male and female. This provocative curvature shows up on the elegant prism-shaped bottle, creating an enticing play of opposites that achieves a perfect unity. The signature HB logo is discreetly embossed throughout the packaging, a subtle nod to the fragrance’s iconic creator.
Up Close and Personal
In the provocatively beautiful advertising campaign photographed by Alexei Hay and
directed by Francis Lawrence, Halle Berry plays with the same gender roles of her fragrance. Donning a man’s white oxford button-down accented with her monogrammed initials and tie, a sliver of her black, lacy bra visible, Halle stands confidently, eyes transfixed on the camera, a pair of bare, muscular male arms wrapped around her body. Her fragrance draws them together, a mutual olfactive attraction that cannot be denied. The bold, sexy campaign ultimately explores the innate sexual chemistry between a man and woman, triggered and magnified by the power of scent.
Closer by Halle Berry is not only a departure from her previous fragrances, but from the sometimes-staid traditions of the industry as a whole. Closer marks a rare and fresh, approach to women’s fragrance.
One that is as alluring for men as it is for women.
One that uniquely interprets desire.
One that begs for you to become… Closer
CLOSER BY HALLE BERRY
Top: Wild Raspberry, Waterlily, Ozonic Accord
Mid: Fougere Accord, Violet Flowers, Mimosa, Cedar Wood
Dry: Vanilla Bean, Mahogany Wood, Cashmere Musk
Fragrance Genre: Modern Fresh Floral Fougere
The Closer by Halle Berry Fragrance Collection:
Eau de Parfum Spray 0.5 fl oz: $17.00
Eau de Parfum Spray 1.0 fl oz: $28.00
Available at mass-market retailers and drugstores nationwide in September 2012
Perfumer: Jacques Cavallier, formerly of Firmenich
Packaging: Jane Tarallo
Photographer: Alexei Hay
Director: Francis Lawrence
Ad Agency: Laird + Partners
Stylist: Maryam Malakpour
Shoot Location: Milk Studios, Los Angeles, California
About Coty Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories. Coty Inc.’s top 10 brands include such globally recognized brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
For additional information about Coty Inc., please visit www.coty.com.
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