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Meredith Cammaker / Jackie Sands
Tractenberg & Co.
meredith@tractenberg.com / jsands@tractenberg.com
212.929.7979

WANT VIP ACCESS?
JUST PRESS TO PLAY AND MAKE THE LIST
Playboy Introduces Its First Duo Fragrances: Playboy VIP

New York, NY (November 13, 2012) – PR Newswire – Think Playboy? Think decadence. Unexpected, the ultimate in excess and always ultra glamorous. The new Playboy VIP duo now opens the doors to the VIP lifestyle the way only Playboy can! Smug doorman, not a problem! Cosmopolitan exclusive parties, private limos and the first class VIP lifestyle are just a spray away…

Seduction is a game that only true playboys dare to play and win! And the VIP party is the perfect playing field, for her and him… So don’t get left waiting in line, put on Playboy VIP, gain access to the iconic world of Playboy and make your wildest fantasies come true. Playboy VIP fragrances exude sensuality and a smartly fashionable attitude. You’ll never know what could happen until you press to play!

Playboy VIP For Him
Irresistibly charming and stylish, the Playboy VIP is always in the right place at the right time. High end parties are his stage. Playboy VIP For Him fragrance is the perfect expression of his modern masculine style and charismatic personality. A fragrance as unconventional and addictive as the VIP who wears it!

On top, a sudden and impactful rush of freshness through a radiant blend of sparkling bergamot and green accents of rhubarb, wrapped with a spicy dash of rum for an immediate attraction. In the heart, an aquatic watery accord continues this burst of bright luminosity, which is further enhanced with juicy apple. Aromatic lavender adds an unexpected floral twist for a new masculinity that no girl can resist. The sensual dry-down delivers a unique signature with delicious tones of white chocolate and tonka bean highlighted by rich sandalwood. Overall a decadent experience which excites the senses with its addictive personality!

Playboy VIP For Her
Elegant and always glamorous, the Playboy VIP girl exudes sensuality with a playful touch. This dazzling “it” girl has the power to captivate any man, anywhere! Reflecting her femininity, Playboy VIP For Her is a joyful fragrance full of floral contrasts and sparkling ingredients that surprise and thrill.

Playboy VIP For Her opens with a zesty explosion of crisp nectarine softened by the harmonious blend of tender orange flower sorbet with delicate, luminous facets of peony. This melts into the enchanting heart of addictive love apple and succulent red fruits enhanced by bewitching heliotrope. Finally, a decadent trail of subtle musk, characterful sandalwood and sensual cashmeran creates a lingering temptation. Designed for women with luxurious tastes, Playboy VIP For Her is utterly irresistible.

VIP Style
A VIP is always dressed in the perfect outfit, and Playboy VIP fragrances are adorned in style. You never know when the paparazzi are waiting… So always be fashionably ready for the spotlight! Whilst echoing the classic Playboy fragrance packaging, the Playboy VIP designs have been given a chic opulent twist. Dressed in black and gold, they are of timeless elegance and always match the dress code.

The gently rounded, flask-like flacon For Him exudes modern masculine high-end style. A striking gold VIP pattern creates a deeply luxurious feel. This same VIP design also covers the large gold Rabbit Head Design of the fragrance folding box. Adding a sexy touch, the customized VIP logo plays with the iconic Playboy Bunny silhouette as the ‘I’ in VIP.

Beautifully complementing the feminine fragrance, the Playboy VIP For Her packaging is gorgeously glam. The voluptuously curved, boudoir-chic glass bottle is topped with lustrous black rabbit ears and a gold bow tie, reminding us of the sexy outfits worn by the legendary Playboy Bunnies. For an extra-decadent look, the bottle comes in a deluxe box of quilted metallic gold, perfect to match your quilted gold clutch! On the front of this glossy carton, the black rabbit head is given a touch of bling with a diamond eye and sparkling bow tie. It’s the perfect accessory!

VIP Advertising
The new Playboy VIP campaign for her and for him is the unexpected ride of a lifetime and shows the endless possibilities of the true Playboy VIP lifestyle. Riding in a limo, the ultimate 1st class transportation, the VIP couple explores the endless possibilities of the seduction game. Press the button, roll down the window and see what could happen. Flirting with the incredibly sexy Limo driver? Playboy Bunnies escorting you to your next destination via Private Jet? Or something even more surprising? There is only one way to know what will happen. Press to Play!

The Playboy VIP campaign was shot by the Perlorian Brothers and consists of two long digital films, TV and Print.

Ready to get on the Playboy VIP list? Get ready to play the exclusive seduction game with Playboy VIP For Him and For Her. Press to Play!


FACT SHEET
PLAYBOY VIP FOR HIM & FOR HER FRAGRANCES

WITH PLAYBOY, GET ON THE VIP LIST! Playboy is all about decadence, ultra glamorous lifestyle, and excess. With Playboy VIP For Him and For Her, jet-set exclusive parties are now just a spray away… Put the addictive Playboy VIP fragrance on and enter the iconic world of Playboy. Press to play!

Playboy VIP For Him
Top Notes: Rhubarb, Bergamot, Rum
Heart Notes: Apple, Watery Accord, Lavender
Base Notes: White Chocolate, Tonka Bean, Sandalwood

Perfumer: Fabrice Pellegrin

Pack Designer: Logic Design

Price: $15.67 for 1.7 fl. oz.

Playboy VIP For Her
Top Notes: Orange Flower Sorbet, Nectarine, Peony
Heart Notes: Love Apple, Red Fruits, Heliotrope
Base Notes: Cashmeran, Sandalwood, Musk

Perfumer: Juliette Karagueuzoglou

Pack Designer: Logic Design

Price: $17.00 for 1.0 fl. oz.

Advertising Campaign
Advertising Agency: DDB

About Coty Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories. Coty Inc.’s top 10 brands include such globally recognized brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.

For additional information about Coty Inc., please visit www.coty.com.

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Playboy VIP for Him
Playboy VIP for Him
Playboy VIP for Her
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