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LIVE IN TIMES SQUARE! LG CROWNS THE FASTEST THUMBS IN THE NATION AT THE 6th ANNUAL LG U.S. NATIONAL TEXTING CHAMPIONSHIP

17-year-old Austin Wierschke from Rhinelander, WI Claims 2012 Title of Nation’s Fastest Texter and $50,000 for the Second Year In a Row

LG’s ‘Text for a Cause’ Engages Teens, Supports Cartoon Network’s ‘Stop Bullying: Speak Up’ Campaign

NEW YORK, August 9, 2012 /PRNewswire/ — LG Electronics USA today announced that 17-year-old Austin Wierschke from Rhinelander, WI won the sixth annual LG U.S. National Texting Championship for the second time in a row. The first LG U.S. National Texting Championship winner to claim the crown two consecutive years, Wierschke received a prize of $50,000 for his speedy thumbs.

For the first time in the competition’s history, LG incorporated a special “Text for a Cause” round to benefit Cartoon Network’s Stop Bullying: Speak Up™ campaign, a nationwide bullying prevention initiative. The “Text for a Cause” round was hosted by bullying prevention expert Rosalind Wiseman. Wiseman rallied event attendees to pledge their support for bulling prevention by texting “Join LG” to 27777. For every text message sent, LG made a contribution to help develop and distribute bullying prevention toolkits to middle and high schools across the country.

“Texting is one of the most popular forms of communication and yet it continually surprises us just how fast these kids can draft and send out a message,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “But because texting is such a fast, convenient form of communication, it’s easy for people to use it to bully and spread negativity. We are proud to use the 2012 LG U.S. National Texting Championship as a platform to challenge all of us to take responsibility for stopping bullying in our communities.”

The quest to find the nation’s fastest texter began in 2007 and has continued to bring the brightest and quickest thumbs to the LG stage in New York each year. With every new championship, mobile technology leader LG returns to New York with new challenges, prizes and eye-catching text-themed events. This year’s winner demonstrated his superior speed and dexterity, besting 10 other finalists from across the country.

Facing off in Times Square in the heart of Manhattan, 11 of the nation’s fastest texters put their texting speed and accuracy to the test using the official LG U.S. National Texting Championship device, the Straight Talk® LG Optimus Zip™. The Optimus Zip features a slide-out QWERTY keyboard for faster, easier texting. The contestants were required to text phrases exactly as they appeared on a screen, identify texting acronyms, text backwards and type while blindfolded.

The 2012 LG National Texting Championship concluded with the “Text Attack” challenge, which required the finalists to type a series of phrases as quickly and accurately as possible. Taking on 16-year-old Kent Augustine from Queens, New York, Wierschke knew he would not only have to be fast, but also hit the keys in perfect order to be victorious.

“Hearing my name called for the second time was amazing and a total shock,” said winner Wiershcke. “I feel really lucky that I was able to come back this year to compete again.”

Cartoon Network’s Stop Bullying: Speak Up

Cartoon Network’s Stop Bullying: Speak Up program provides anti-bullying resources for both students and educators. Using a three-pronged approach that encourages students to report bullying to an adult, support those who have been bullied, and get involved with school prevention programs, Stop Bullying: Speak Up™ empowers youth to take action against bullying. For more information on the Stop Bullying: Speak Up campaign, please visit www.cartoonnetwork.com.

LG U.S. National Texting Championship

LG first set out to crown the fastest thumbs in America in 2007 when more than 500 contestants battled it out for the U.S. texting title. Now a national phenomenon, the Championship regularly draws more than 500,000 competition entries, and in 2010 became the subject of an MTV documentary called “Thumbs” by Academy Award-winning filmmaker Bill Couturié. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the film provided a first-hand look at player preparations during the marathon race to the 2010 LG National Texting Championship. For more information on the LG U.S. National Texting Championship, please visit www.facebook.com\\lgtexterus.

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About LG Electronics, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

Facebook® is a registered trademark of Facebook Inc. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook.

 

Videos

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Contestants compete for the title of the Nation's Fastest Texter at the 2012 LG U.S. National Texting Championship hosted live in Times Square.
Contestants compete for the title of the Nation's Fastest Texter at the 2012 LG U.S. National Texting Championship hosted live in Times Square.
Live footage on the LG Times Square billboard shows 2012 LG U.S. National Texting Championship contestant, Rachel Armstrong, talking about her excitement for the competition while scores are calculated.
Live footage on the LG Times Square billboard shows 2012 LG U.S. National Texting Championship contestant, Rachel Armstrong, talking about her excitement for the competition while scores are calculated.
17-year-old Austin Wierschke from Rhinelander, WI is named the LG U.S. National Texting Championship winner for the second year in a row.
17-year-old Austin Wierschke from Rhinelander, WI is named the LG U.S. National Texting Championship winner for the second year in a row.

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Related Links

Facebook.com/LGTexterUS
StopBullyingSpeakUp.com
LGMobile.MediaRoom.com
LG.com