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Print Campaign and Fashion Film Tell the Story of Modern Seduction

New York, NY (August 22, 2012) /PRNewswire/ — Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman’s desire for fantasy and control. The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.

The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.

Brian Atwood, Creative Director and Designer of Brian Atwood, said: "I’ve always been about the glamour and sexy part of dressing a woman. I’m inspired by the work of the world’s most seductive photographers, from Helmut Newton to Guy Bourdin, which is reflected in my new campaign. Bringing this vision to life, through the hands of the most evocative and daring creative talent, helps me take the brand into its next chapter. The team so perfectly captured the essence of seduction, mystery, drama, and the lust of glamour.”

Giovanni Bianco said: “Brian’s work is fresh and bold, with a sophisticated sex appeal. While creating this campaign, I was constantly guided by the idea of a woman exactly like that – strong, confident – both sexy and elegant. I feel the enigmatic and sultry imagery of the campaign is the visual translation of this powerful woman.”

The fashion film, the first from The Sex Is In The Heel series, is a voyeuristic flashback by a mysterious seductress reliving the previous night’s fantasy. The fashion film debuted exclusively on New York Magazine’s The Cut [blog] and will be part of the brand section on the newly re-designed, launching in early September.

The print campaign debuted in the September issues of global fashion magazines, including Vogue, Vogue Paris, W, Interview, CR, T magazine and Love.

The print campaign and film are the first in Brian Atwood’s Fall brand initiatives, which include the opening of the first Brian Atwood retail store and the relaunch of with e-commerce shopping.


About Brian Atwood
Loved by women around the world for his silhouettes, fearless luxe and sky-high heels, Brian Atwood infuses glamour, lust and desire into everything he designs. Since its 2001 debut, the Brian Atwood collection has been globally coveted for exquisite craftsmanship and hyperluxe design and detail. Brian is a member of the Council of Fashion Designers of America and has been honored with the CFDA Swarovski Perry Ellis Award for Best Accessory Design and the 2010 Footwear News Designer of the Year award. Learn more at

About The Jones Group Inc.
The Jones Group Inc. ( is a leading global designer, marketer and wholesaler of over 35 brands with product expertise in apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.

The Company’s internationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Jones Wear, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon, Pappagallo, Rafe (L) and C&T Costello Tagliapietra (L).