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Susanna Weston, TruGreen
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Sheri Smith, Publicis PR
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sheri.smith@publicis-usa.com

TruGreen Preps Homeowners With Fall
“Grow Curb Appeal” Tips Webisode Starring
TV Host Jason Cameron

Ideal Season for Corrective Lawn and Landscaping Measures

MEMPHIS, Tenn. — Sept. 24, 2012 /PRNewswire/ — TruGreen, the nation’s largest professional lawn care service provider and a subsidiary of The ServiceMaster Company, today shares the fall episode of its webisode series, “Grow Curb Appeal,” providing simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.

According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode three, Cameron demonstrates three tips for updating your home’s exterior attraction this fall, the ideal season for corrective lawn and landscaping measures. The instructional TV host expertly shares: how to transform a rundown fence, how to conduct corrective pruning, and why to feed lawns and landscapes now for healthy spring growth.

Tip 1: Fence Fix.
Turn a neglected wood fence into a functional form of beauty this fall. Walk your fence perimeter to ensure posts, rails and pickets are structurally sound. Next, give your fence a good cleaning with an eco-responsible cleaner to eliminate mold, mildew, dirt and algae. Select a stain that complements the exterior of your home. The number of stain coats needed depends on wood moisture and desired color. As an alterative fence fix for a smaller area, consider a trellis with a climbing vine.

Tip 2: Corrective Pruning.
Conduct corrective pruning in fall to prevent dead or overgrown plants from being a thorn in your home’s curb appeal. Proper pruning now can enhance a plant’s appearance in spring. Thin, rather than top-shear, overgrown shrubs and flowering trees to preserve their overall shape. Help your lawn breathe through fall core aeration to strengthen roots. Core aeration removes small plugs of turf, thatch and soil from your lawn increasing the flow of air, water and nutrients to roots. Plugs break down and feed nutrients back to the lawn’s root system while allowing more room for roots to expand.

Tip 3: Fall Feed.
A good fall feed gives lawn, tree and shrub roots the energy to prepare for healthy spring growth. Fall treatments are beneficial as roots continue active growth leading up to dormant winter months. Look to a professional company such as TruGreen to get your lawn ready for winter dormancy.

“Proper nutrition in fall also supports recovery from harmful drought damage, particularly important as the majority of the country faced historic lack of rainfall this year,” said Ben Hamza, Ph.D., TruGreen expert and director of technical operations. “Implementing crucial lawn care actions in the fall can help to protect against the need for a hefty reinvestment in your yard’s future.”

The TruGreen Healthy Lawn Plan includes protection against lawn-feeding pests, the use of a time-release formula to gradually feed important nutrients to the lawn, and ongoing customized lawn care. TruGreen’s specialized lawn services are designed to specifically meet your lawn’s needs throughout the year based on climate, grass type, soil condition and usage.

Go to TruGreen.com or visit “Grow Curb Appeal” episode one and episode two for additional healthy lawn and landscape tips to boost your home’s first impression.

About TruGreen
Memphis-based TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care. As the industry leader, TruGreen continues to pioneer the development of new technology for lawn care and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural services and sustainable practices. Today, there are approximately 250 TruGreen branches in the United States and Canada, including about 50 franchise locations. TruGreen is a subsidiary of The ServiceMaster Company, one of the world’s largest residential and commercial service networks. The company’s brands include Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Go to http://www.TruGreen.com or http://www.facebook.com/TruGreen for more information about TruGreen.

About ServiceMaster
With a global network of more than 6,900 company-owned, franchised and licensed locations, Memphis-based ServiceMaster is one of the world’s largest residential and commercial service networks. The company’s high-profile brands are Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 21,000 corporate associates and a franchise network that independently employs over 31,000 additional people, the ServiceMaster family of brands provided services and products to approximately 8.4 million customers during the last twelve months. Our market-leading brands provide a range of residential and commercial services including termite and pest control; lawn, tree and shrub care; home warranties and preventative maintenance contracts; furniture repair; home inspections; home cleaning; janitorial services; and disaster restoration. Go to www.servicemaster.com for more information about ServiceMaster or follow us at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.

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Video: Fall Curb Appeal Tips

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Jason Cameron, licensed contractor and TV host, stars in TruGreen’s fall ''Grow Curb Appeal'' webisode, featuring simple tips for improving your home’s outer charm.
Jason Cameron, licensed contractor and TV host, stars in TruGreen’s fall ''Grow Curb Appeal'' webisode, featuring simple tips for improving your home’s outer charm.
In TruGreen’s fall “Grow Curb Appeal” webisode, TV host Jason Cameron discusses how to transform a neglected wood fence into a functional form of beauty.
In TruGreen’s fall “Grow Curb Appeal” webisode, TV host Jason Cameron discusses how to transform a neglected wood fence into a functional form of beauty.
In TruGreen’s fall “Grow Curb Appeal” webisode, TV host Jason Cameron shows how to conduct corrective pruning in the fall to enhance a plant's appearance in the spring.
In TruGreen’s fall “Grow Curb Appeal” webisode, TV host Jason Cameron shows how to conduct corrective pruning in the fall to enhance a plant's appearance in the spring.
A good fall feed gives lawn, tree and shrub roots the energy to prepare for healthy spring growth. Look to a professional company such as TruGreen to get your lawn ready for winter dormancy.
A good fall feed gives lawn, tree and shrub roots the energy to prepare for healthy spring growth. Look to a professional company such as TruGreen to get your lawn ready for winter dormancy.
TruGreen is the nation's largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care.
TruGreen is the nation's largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care.

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Related Links

TruGreen
Jason Cameron
Grow Curb Appeal Episode One
Grow Curb Appeal Episode Two
My Botanic Planet
ServiceMaster

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