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Christine Azzolino/Amanda Pecora
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apecora@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

CASIO UNVEILS EDIFICE BLACK X ROSE GOLD SERIES

EQWM1100CG-1, EQS500CG-1A, and EFR516PG-1AV Add to Collection’s Bold Style

DOVER, NJ, (SEPTEMBER 20, 2012) /PRNewswire/ — Casio America, Inc. continues to provide striking, stylish and versatile timepieces with the introduction of the Black X Rose Gold Series to its popular EDIFICE Black Label Collection. The Black X Rose Gold Series features three models, the EQWM1100CG-1, EQS500CG-1A and EFR516PG-1AV, which emphasize the EDIFICE Black Label Collection’s dynamic design and advanced technological capabilities with a bold rose gold twist.

With three sleek, new styles, the Black X Rose Gold Series offers a variety of features including water resistance up to 100 meters, world time, chronograph and more. Designed in the distinctly sophisticated Black Label style, the EQWM1100CG-1, EQS500CG-1A and EFR516PG-1AV exude a bold and diversified look with comfortable black resin bands and trendy rose gold accents – perfect for men who desire a timepiece that fits both their professional and personal lifestyles.

“We are excited to unveil the Black X Rose Gold Series which builds on the rich feature set and unique design the EDIFICE Collection is known for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “These new timepieces provide a stylish, yet practical solution to meet the needs of the on-the-go lifestyle of consumers who are looking for an all encompassing timepiece.”

Equipped with Casio’s Self-Adjusting Multi-Band 6 Atomic Timekeeping technology, the EQWM1100CG-1 alleviates concerns about changing the time, event for daylight saving time and leap years. This timepiece automatically synchronizes with atomic clocks in the U.S., Germany, the UK, China and two in Japan based on the user’s home city setting. The EQWM1100CG-1A also possesses 3D dial with chronograph that dynamically displays elapsed time measurements to within 1/1000th of a second.

The EQS500CG-1A has a chronograph that measures 1/100th of a second and includes essential features such as solar power, daily alarm and a full-auto calendar. Casio’s EFR516PG-1AV is outfitted with a 1/20th second chronograph, date display and tachymeter.

All three EDIFICE Black X Rose Gold will be available in October 2012 at select retailers nationwide. The EQWM1100CG-1 can be purchased for an MSRP of $450, the EQS500CG-1A for an MSRP of $330 and the EFR516PG-1AV for an MSRP of $200. For more information on Casio’s EDIFICE Collection, please visit www.edifice.casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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Casio’s EDIFICE Black X Rose Gold EQWM1100CG-1 provides a striking design with a bold rose gold twist.
Casio’s EDIFICE Black X Rose Gold EQWM1100CG-1 provides a striking design with a bold rose gold twist.
Casio’s new EDIFICE Black X Rose Gold EQS500CG-1A offers a number of advanced technological capabilities.
Casio’s new EDIFICE Black X Rose Gold EQS500CG-1A offers a number of advanced technological capabilities.
The EFR516PG-1AV, Casio’s newest EDIFICE Black X Rose Gold model, exudes a bold and diversified look.
The EFR516PG-1AV, Casio’s newest EDIFICE Black X Rose Gold model, exudes a bold and diversified look.

Related Links

www.edifice.casio.com
www.shopcasio.com