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Julie Lando / Crayola
(610) 253-6272, ext. 4238
jlando@crayola.com

Alli Matteo / Coyne PR
(973) 588-2232
amatteo@coynepr.com

FROM MARKERS…TO CLEAN ENERGY

Crayola Launches Innovative, Industry-Leading Marker Program

EASTON, PA – August 1, 2013 /PRNewswire/ — Crayola today launched its nationwide “COLORCYCLE” marker program, which transforms used markers directly into clean energy. The program is the latest innovation in the company’s continuing commitment to advance its sustainability efforts. The “COLORCYCLE” marker program will allow students to responsibly dispose of any type of used marker through an in-school collection process, keeping plastic out of landfills. Once the used markers are collected, a unique technology will convert the markers into usable fuel.

For decades, Crayola has been an industry leader in creating sustainable solutions. Initiatives include using solar power to manufacture crayons, incorporating recycled plastic into its markers and using reforested wood to manufacture its colored pencils. Crayola conducted extensive research into various new and emerging technologies that would allow the company to repurpose its markers and found the most efficient and beneficial solution at this time is the plastic to energy process, which allows the company to repurpose the entire marker.

“Crayola is committed to continually developing and incorporating social and environmental priorities and practices into our brand,” said Peter Ruggiero, Executive Vice President, Global Operations, Crayola. “We are extremely proud to introduce our “COLORCYCLE” marker program which provides a resourceful environmental solution while at the same time educating kids on how they can positively impact the environment.”

As part of the “COLORCYCLE” program, Crayola developed a unique offering of classroom lesson plans that have been designed to help teachers educate their students on the important role sustainability plays in the world. The lesson plans engage students in environmental solutions, teaching them how to protect the planet in new and relevant ways, while also encouraging them to take environmental responsibility into their own hands.

How the Program Works
At the beginning of the school year, K-12 schools nationwide can visit www.crayola.com/colorcycle to register for the Crayola “COLORCYCLE” marker program. Once signed up, participating schools will have immediate access to the classroom lesson plans, and can begin collecting any used markers. In-school program coordinators will then be able to print out Crayola funded pre-paid FedEx shipping labels for delivery of the collected markers for conversion into usable fuel.

COLORCYCLE” Marker Program: Did You Know?


Crayola’s Sustainability Initiatives
As the market leader in children’s creative expression products, Crayola is committed to helping ensure that today’s kids will have a healthy environment for their creative tomorrows. The “COLORCYCLE” marker program is the company’s latest sustainability initiative. Additional initiatives include a 20 acre solar panel farm, which produces the energy required to make 1 billion Crayola crayons and 500 million markers the company makes each year. In addition, recycled bottle caps are being used to make 500 million Crayola markers per year, and, since 1987, Crayola has made its colored pencils from reforested wood. For every tree that is used, a new one of the same species is planted.

About Crayola
Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information, visit www.crayola.com/mediacenter.

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Crayola’s COLORCYCLE marker program allows students to responsibly dispose of used markers, sending them to a conversion facility for transformation into usable fuel. (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows students to responsibly dispose of used markers, sending them to a conversion facility for transformation into usable fuel. (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel.  (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel. (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel.  (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel. (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel.  (Dan Aappellazzo /AP for Crayola)
Crayola’s COLORCYCLE marker program allows schools to collect used markers, sending them to a conversion facility for transformation into usable fuel. (Dan Aappellazzo /AP for Crayola)