PEEPS® SANTAS CHANNEL THEIR INNER EASTER BUNNY AND HOP THROUGH NEW YORK CITY

PEEPS® New Focus on Holiday Season Have Santas Expressing their PEEPSONALITY® and “Hopping” for Joy

/ PRNewswire / — Santa isn’t just sliding down the chimney this year! To bridge the gap between Easter and Christmas, 20 PEEPS® Santas hopped through New York City spreading cheer and sweetness. The journey of the Santas culminated with a choreographed dance to the tune of the “Bunny Hop” and the distribution of samples of candy-cane-inspired PEEPS® Candy Cane marshmallow treats.
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The hopping Santas began at Rockefeller Plaza and hopped about the city, stopping at Times Square, and outside Radio City Music Hall , finally gathering for a special event that had spectators jumping with joy.

“We are thrilled to be able to spread our PEEPSONALITY® this holiday season and create excitement around our new advertising campaign,” said Mark Hoffman, Senior Brand Manager, PEEPS®. “While we’ve been known for filling Easter baskets every year, no stocking will be complete without the PEEPS® Candy Cane Chicks Dipped in Chocolate this Christmas.”

The PEEPS® Santa Hop brought to life the new PEEPS® advertising campaign, “Santa Hop” – the first-ever holiday season advertising for the brand. The spot focuses on Santa, hopping like the Easter Bunny while inserting PEEPS® into stockings and delivering joy.

The “Santa Hop” campaign is helping to open consumers’ eyes to the wealth of holiday offerings that enable them to express their PEEPSONALITY®. In addition to the Candy Cane Chicks, other PEEPS® varieties include Sugar Cookie Flavored Marshmallow Chicks Dipped in Milk Chocolate, Chocolate Mousse Flavored Marshmallow Reindeer, Chocolate-Covered Mint Trees, Snowmen and Gingerbread Flavored Men, among many other festive holiday inspired treats.

About Just Born Inc.
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

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