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WebMD Unveils a New Cover-to-Cover Design for Its Award-Winning Magazine

WebMD the Magazine Connects Brands With Consumers at the Point-of-Care and Along Their Healthy Living Journey

New York, NY (September 4, 2012) /PRNewswire/ — WebMD Health Corp. (NASDAQ: WBMD), the leading source of health information, today unveiled a new design for WebMD the Magazine with an increased focus on healthy living. The magazine is available in print at doctors’ offices and as an interactive app for the Apple® iPad®. WebMD the Magazine provides consumers with health and wellness content when and where they prefer, to empower and enable health decisions anytime, anywhere. Along with WebMD’s industry-leading network of consumer and professional websites and mobile platforms, the magazine provides a robust consumer experience.

“Consumers are thinking about their health as part of their daily life decisions and WebMD the Magazine supports health consumerism by educating and inspiring readers to live better and engage in meaningful health conversations with their family, friends and healthcare providers,” said Heidi Anderson, WebMD the Magazine Publisher. “WebMD the Magazine enables advertisers to engage with consumers when they are making health decisions whether in the doctor’s waiting room or at home cooking a family meal.”

Created by the most trusted brand in the U.S., WebMD the Magazine editors have unique insight into consumer health through the top trending healthy living and condition topics on WebMD.com, so they know what is on the mind of consumers when it is timely and in demand. WebMD created a new look and feel of the magazine to reflect consumer health trends with integrated online content and video on the free iPad® app.

WebMD the Magazine is a trusted source of healthy living and condition information for consumers while they are in the mindset of health & wellness, celebrating and inspiring readers about every aspect of healthy living. WebMD the Magazine reaches highly-engaged health consumers who are coming to WebMD’s print, online and mobile products with a healthy sense of purpose. More than 8.5 million people are reading the magazine for immediate answers to their health and wellness questions. As a result, 28 percent of readers visit the pharmacy within 24 hours of reading an issue, while 22 percent visit a retailer.

WebMD the Magazine covers healthy living from health headlines and nutritious recipes to celebrity health stories, bringing WebMD.com content to print. The new sections will cover health conditions A to Z with the goal of inspiring readers to take charge of their health by initiating more meaningful conversations with their doctors and health care professionals. With WebMD editors uniquely positioned to understand emerging health trends, WebMD the Magazine now features six easy-to-access sections, each mapping to trending topics on WebMD.com. The new sections include:

WebMD the Magazine’s free iPad® app is consistently the #1 downloaded health magazine app in Apple’s newsstand and a top 10 overall health app in the iPad® app store. Content within WebMD the Magazine’s iPad® app reflects the redesign of the print publication and includes embedded interactive enhancements from WebMD.com, including videos, blogs, slideshows and additional exclusive content.

For more information about WebMD the Magazine or WebMD the Magazine’s free iPad® app, please visit www.webmd.com/magazine.

About WebMD the Magazine
WebMD the Magazine, launched in 2004, is an award-winning, free magazine distributed to more than 85 percent of the highest prescribing doctor’s offices in the U.S. and is available as a free iPad® app. In January 2013, WebMD will increase distribution in doctor’s offices across the nation by 100,000 copies, increasing its reach and providing more readers with access to credible health and wellness information when they most need it.

About WebMD
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, emedicineHealth, RxList, theheart.org, Medscape Education and other owned WebMD sites.

All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: our expectations concerning market opportunities and our ability to capitalize on them; and the benefits expected from new products or services. These statements speak only as of the date of this press release and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include those relating to: market acceptance of our products and services; relationships with customers and strategic partners; and changes in economic, political or regulatory conditions or other trends affecting the healthcare, Internet and information technology industries. Further information about these matters can be found in our Securities and Exchange Commission filings.


The  NEW WebMD the Magazine provides consumers with health and wellness content when and where they prefer.
The NEW WebMD the Magazine provides consumers with health and wellness content when and where they prefer.
WebMD the Magazine Family and Parenting section is the trusted guide to encourage families to  live their healthiest life.
WebMD the Magazine Family and Parenting section is the trusted guide to encourage families to live their healthiest life.
WebMD the Magazine Food & Recipes section is a culinary partner for smarter food choices,  food trends, recipes, and cooking goals.
WebMD the Magazine Food & Recipes section is a culinary partner for smarter food choices, food trends, recipes, and cooking goals.
WebMD the Magazine Living Healthy section delivers smart, real-life information on a range of topics designed to inform, support, and motivate readers.
WebMD the Magazine Living Healthy section delivers smart, real-life information on a range of topics designed to inform, support, and motivate readers.
WebMD the Magazine Take 10 section gives readers the opportunity to learn more about their favorite celebrities; from upcoming projects to favorite desserts.
WebMD the Magazine Take 10 section gives readers the opportunity to learn more about their favorite celebrities; from upcoming projects to favorite desserts.

Related Links

www.webmd.com/magazine
www.webmd.com/mobile



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