MEDIA CONTACT:

LAUREN DONNER
TRACTENBERG & CO.
212.929.7979

JOHN FRIEDA® REVEALS THE STYLE AND COLOUR SECRETS BEHIND THE LOOK FOR ZAC POSEN SPRING 2013

NEW YORK, September 21, 2012 /PRNewswire/ —

The Inspiration:
The Zac Posen Spring 2013 collection evokes whimsical elegance. With flowery prints and delicate chiffon, the innovative collection puts a fanciful touch on Spring.

The Colour:
For his Spring 2013 collection, Zac Posen envisioned rich, vibrant hair color to make the runway looks truly pop. John Frieda® International Creative Consultant Harry Josh brought this vision to life, using John Frieda® Precision Foam Colour to enhance models’ shades with saturated colour and shine that complemented Zac Posen’s spring pieces. An essential part of the runway look, the hair colour brought vibrancy and brightness to Posen’s singular designs. Harry Josh chose Precision Foam Colour for its salon-quality coverage and expert colourist-selected shades, using tones that closely matched the models’ own hair colours, serving to enrich their shades rather than completely change them.

The Style:
In order to enhance the richness of the colour, John Frieda® Global Creative Consultant Luigi Murenu melded two looks into one – creating a graphic style in the front and a soft wave in the back. Drawing inspiration from polished wood, Murenu channeled screen sirens from old Hollywood and described the look as “chic, elegant and timeless.”

To create the style seen on the runway, Luigi Murenu used the following steps:

Harry’s Backstage Tip: “The moment before the show begins is filled with nervous energy – then the music starts, the lights beam down and all eyes are on the first model. The last thing anyone wants to see is dull, washed-out colour. Apply Precision Foam Colour 24 hours before your big debut to get salon-quality richness and shine that will make you the center of attention.”

Luigi’s Backstage Tip: “Frizz-Ease® Hair Serum Original Formula is a Fashion Week essential. Not only do I use it on damp hair to tame frizz, but I also use it right before models walk the runway. This added touch keeps styles smooth and extra shiny and makes the model’s hair colour look radiant,” Murenu reveals.

WHAT IT COSTS: Precision Foam Colour $12.99; Frizz-Ease® Hair Serum Original Formula $5.99; Frizz-Ease® Curl Reviver Styling Mousse $5.99; Frizz-Ease® Moisture Barrier Firm Hold Hairspray $5.99

WHERE TO FIND IT: Food, drug and mass retailers nationwide

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:

LAUREN DONNER
TRACTENBERG & CO.
212.929.7979

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Related Links

JohnFrieda.com
Facebook.com/JohnFriedaUS
Twitter.com/JohnFriedaUS
Twitter.com/LuigiMurenu
Twitter.com/HarryJoshHair

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